“The MMA Global Awards recognise exceptional companies, people and campaigns worldwide that have made mobile a successful marketing and advertising channel. With a customer base that remains receptive to new mobile technology as well as mobile marketing messages, APAC has hosted some of the most outstanding campaigns in the mobile industry. Asian marketers have been tremendously successful in recognizing and selling mobile as an important and indispensible extension of the current marketing efforts of brands. We are hoping to see greater participation from companies and individuals from APAC at this year’s awards,” said Mr Rohit Dadwal, Managing Director, MMA Asia Pacific Pte Ltd.

Marketers have made some exciting mobile predictions for 2010 and beyond. Mobile video consumption is set to increase significantly. Services that enable video conferencing and the networks and handsets that support it will also proliferate in the coming years. Augmented reality will start playing a larger role in location-based advertising. Proliferation of standardized technology and higher quality camera phones will not only lead to increased adoption of mobile barcodes and coupons, but will also offer a whole new access point to content.

The Awards ceremony will bring together nominees from all parts of the world to share their campaigns and regional perspectives that are reflective of these vibrant times in mobile. Apart from Asia Pacific, the Annual Awards see representation from North America, Central & Latin America, Europe, Africa and Middle East.

Last year’s event saw 17 nominations from the APAC region. Winners included outstanding regional campaigns produced by market leaders such as Phonevalley, AURA Interactive, The Hyperfactory and Tribal DDB India.

The 2010 Annual Global MMA Awards categories include:
• Best Use of Mobile Marketing
o There are six categories for the Best Use of Mobile Marketing Award which include:
 Branding
 Cross Media Integration
 Direct Response
 Product/Services Launch
 Promotional
 Relationship Building
• Innovation
• Social Impact
• Mobile Marketing Academic of the Year
• Outstanding Individual Achievement in Mobile Marketing
• Mobile Marketing Association Award for Overall Excellence

Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Awards web page at www.mmaglobal.com/awards for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held on November 17, 2010 in Los Angeles – www.mobilemarketingforum.com

About the MMA (Mobile Marketing Association)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

# # #

Press Contacts:

Archana Muthappa
Rice Communications
T: +65 6221 8729
E: archana.muthappa@ricecomms.com

Shruti Soni
Rice Communications
M: +91 98733 54750
E: shruti.soni@ricecomms.com

CommunicAsia 2010 has finally come to a close and it was a busy but interesting week for the Rice team. Despite the absence of some regular exhibitors, and some companies’ scaled-down presence, CommunicAsia 2010 still delivered its best.  Five of our clients were involved in the show this year – from the easy file-sharing enabled by iTwin to an interactive forum hosted by Emerson Network Power for telecom operators, our clients garnered the interest of potential customers, investors and the media.

Emerson Network Power hosted CommsConnect, an interactive forum that provides telecom operators with integrated solutions that focuses on the deployment of high-performance networks. It aims primarily to address the complexities of owning and maintaining telecom networks, and challenges related to cost and energy usage. There was a good turnout and a group media briefing was organised on Day 1.

Hughes Network Systems, LLC (HUGHES) a global leader in providing broadband satellite networks and services for large enterprises, governments, small businesses, and consumers, hosted its annual “Hughes Breakfast Seminar” with great success. This year’s event had the best turnout compared to other events that were organised in Singapore.

Inmarsat plc (LSE: ISAT), a veteran participant at the annual show launched its first global satellite handheld, the IsatPhone Pro. The launch garnered media’s interest from the UK, Australia, Malaysia, Singapore, Hong Kong and China. It was a great success for Inmarsat as they were ranked fifth among the top 10 hot gadgets premiered at the show this year.

iTwin made its CommunicAsia debut with the introduction of its remote data access device. The iTwin was one of the hottest gadgets displayed at the show this year. The product, targeted to the mass market, consists of two devices that can be plugged together which act as physical “keys” to enable two computers to share files over the Internet. Throughout the four days, iTwin’s demo attracted 2,000 visitors including bloggers, member of the press and consumers to its booth.

The Mobile Marketing Association (MMA) held a one-day seminar programme on Mobile Marketing and Advertising as part of the CommunicAsia Summit 2010. The seminar attracted a great many participants who were eager to hear from speakers from MMA-member organisations including AdMob, Unilever, Yahoo! Navteq Media, Motorola and Pudding Media who provided valuable insights into the industry. A joint media roundtable was also organised for MMA and Admob – the session explored the deeper perspectives and future trends of mobile marketing in Asia and U.S.

Overall it was an exciting and fruitful four days and as we look forward to the next CommunicAsia, the team has started making preparation for other upcoming events, including Mobile Asia Congress 2010 that will take place in Hong Kong in November.

It is tough for a brand to come in the middle of our consumers’ life without feeling like an intruder these days. Like it or not, this is the new reality.

At the Asia Pacific Media Forum 2010, you will get to spend three days and two nights of conversation with people whose minds are buzzing with ideas on how to rewrite the rules of engagement with our consumers.  In fact, some of them are the cause of this new reality!

So, why wait?

Come and join us in Reinventing Consumer Culture in June, in Bali.

Contact Person

For more registration info:

Email : registration@asiapacificmediaforum.com

Ms.Erly

Ph: +6221 944 01724,

Fax:+6221 724 3951

Mobile Marketing Association – Luth Research Survey Released in Conjunction with New, Industry-Standard Definition of M-Commerce

New York, London, UK, Singapore & Sao Paulo: May 21, 2010 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released May 2010 U.S. Mobile Consumer Briefing, MMA’s monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows that approximately one in five U.S. adult mobile phone owners have used their cell phone for mobile commerce (m-commerce) in the past month.

In conjunction with the survey’s release, the MMA also announced that its Mobile Commerce committee has release a new definition of m-commerce: “Mobile Commerce is the one- or two-way exchange of value facilitated by a mobile consumer electronic device (e.g., mobile handset), which is enabled by wireless technologies and communication networks.” An industry-standard definition defines the scope of m-commerce services available in the industry and ensures that terminology is consistent between all parties. MMA’s Mobile Consumer Briefing research for May incorporated this new definition into its survey design, providing the market with an important first baseline of the extent of mobile commerce as now practiced in the U.S.

Based on Luth Research’s online panel, SurveySavvy™, each MMA U.S. Mobile Consumer Briefing collects answers from a demographically representative sample of more than 1,000 U.S. adult consumers. Conducted in mid-April, the survey asked consumers the following questions about their cell phone usage and their involvement with m-commerce, including:

• Types of commercial transactions made by mobile phone in the past month
• Accounts used to pay for these transactions
• Which mobile media were used for these transactions (e.g., mobile Web, application)
• The quality of consumers’ experience with m-commerce
• Interest in different types of m-commerce within the next 12 months

The new survey found that 17 percent of respondents used their mobile phone to purchase applications, ringtones and other content. Significantly however, 6 percent used their phone to receive coupons or discounts and 6 percent used their mobile phone to purchase physical goods or non-mobile content or services, confirming that m-commerce has graduated to include more than just the purchase of digital content for the mobile phone itself.

The survey’s other key findings include:

• BlackBerry and iPhone owners use m-commerce the most. More than half of iPhone owners and 34 percent of BlackBerry owners have purchased content for their smartphone.
• Fifty-six percent of mobile content purchases were made through a carrier, and 43 percent used a bank or credit card account for payment.
• Adults ages 25-34 used their mobile phones for all transaction types significantly more than any other age group.
• Across all categories of transaction types, most respondents considered m-commerce to be “secure and trustworthy.”

“The Consumer Briefing shows that mobile commerce is beginning to insert itself into the mainstream of U.S. commerce,” said Peter A. Johnson, vice president of market intelligence, MMA, and author of the study. “For several years, we’ve seen millions of people purchase ringtones, games and other apps. Now mobile consumers are branching out to use their mobile phone as a passport to other kinds of purchases, as well. This is a change not just in quantity, but quality, too. This strong and growing adoption highlights the reach, effectiveness and trustworthiness of the mobile channel for a wide variety of purchases, including physical goods and services.”

“With the widening scope of mobile capacity, mobile phone users will continue to integrate their phones for transactions beyond just purchasing content for their mobile phone,” said Jacqueline Rosales, EVP, Business Development & Client Service, Luth Research. “Marketers have a real opportunity to leverage the use of discounts and coupons as a key means to engaging with customers.”

Available exclusively to MMA members, each MMA Consumer Briefing includes a 2- to 3-page executive summary, all survey questions and up to 50 tables of detailed results. Survey responses are provided both in aggregate and in cross-tabulation by standard audience demographics, such as age, gender and income, as well as wireless carrier and handset manufacturer.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

About Luth Research

Founded in 1977, Luth Research is a San Diego-based market research firm that provides clients with forward-thinking market intelligence that moves businesses ahead in a competitive economy. Using its proprietary technology, data collection resources and research methods, including its online panel, SurveySavvyTM, the company helps businesses track emerging trends, measure message effectiveness and understand how consumers think and act. For more information, call (800) 465-5884.

Press Contacts:

Suzanne Yap
Rice Communications on behalf of MMA
M: +65 8522 3221
E: suzanne.yap@ricecomms.com

Shouvik Mukherjee
Rice Communications on behalf of MMA
M: +65 9826 1424
E: shouvik.mukherjee@ricecomms.com

Shruti Soni
Rice Communications on behalf of MMA
M: +91 98733 54750
E: shruti.soni@ricecomms.com

MMA Forum Presents Not One, but Two Pre-Event Workshops to Educate Marketers about the Fast-Growing Mobile Marketing Channel and Best Practices

What: This year’s Mobile Marketing Association (MMA) Forum, the world’s largest mobile marketing event, features two pre-event workshops: Mobile Marketing 101 and Carrier and User Data. Mobile Marketing 101 offers an intensive mobile marketing workshop that will introduce many concepts around mobile marketing, including how mobile can be used to engage consumers and businesses alike. It will also introduce the landscape and ecosystem of players that help businesses practice mobile marketing.

For the first time in New York, the MMA Forum presents a second pre-event workshop on Carrier and User Data – Refining the Most Precious Commodity of the Digital Age. This workshop will address the growth of mobile Internet traffic, mobile subscriber data associated with it and the potential to realize significant commercial benefits from extracting and refining this data.

For additional workshop information, please visit www.mobilemarketingforum.com.

Who: The Mobile Marketing Forum pre-event workshops are led by mobile marketing thought leaders, including:

• Michael Ahearn, Vice President Marketing/Communication, iLoop Mobile
• Jon  Beber,  M-Commerce Data Strategy and Innovation, AT&T Mobility
• Scott Delacourt, Partner, Wiley Rein LLP
• Jeff Hasen, Chief Marketing Officer, hipcricket
• Antti Ohrling, Co-founder, Blyk
• Anurag Patnaik, Director of Product Management, Openwave Systems
• Konny Zsigo, President, Wireless Developer Agency

MMA Forum event sponsors include 3Cinteractive, air2web, Alcatel-Lucent, AT&T, CNN, Crisp Wireless, GetJar, Google, Ground Truth, Mad Mobile, Microsoft Advertising, Millennial Media,  Neustar, OpenMarket, Openwave, Snackable Media, Sybase 365, Syniverse, The Weather Channel, Vibes Media and WebTrends. In addition, media and association sponsors include Advertising Database, Advertising Research Foundation, Aerva, Canadian Marketing Association, CMO Council, CWTA, Fierce Mobile Content, the 4As, Global Results Communications, Mobile Marketer, Mobile Monday NY, RCR Wireless, Wireless Industry Partnership, Wireless Week.

When: Monday, June 7, 2010

Where: The Waldorf Astoria, 301 Park Avenue, New York, NY 10022

How: Attendee registration for this event is available at www.mobilemarketingforum.com.

MMA offers complimentary event registration to members of the press community.

Contact press@mmaglobal.com to request press registration credentials.

For the latest updates on speakers, agenda highlights and more, follow the MMA Forum on Twitter @MobileMktgForum.

About: The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing more than 40 countries around the globe, include all members of the mobile media ecosystem. The MMA’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

Press Contacts:

Suzanne Yap
Rice Communications on behalf of MMA
M: +65 8522 3221
E: suzanne.yap@ricecomms.com

Shouvik Mukherjee
Rice Communications on behalf of MMA
M: +65 9826 1424
E: shouvik.mukherjee@ricecomms.com

Shruti Soni
Rice Communications on behalf of MMA
M: +91 98733 54750
E: shruti.soni@ricecomms.com