Email deliverability solutions provider announces the largest trusted domain whitelist for email receivers

San Francisco, March 1, 2010 – BoxSentry, an innovative email deliverability solutions provider, today launched TrustCloud, a “Trust-as-a-Service” solution for Internet Service Providers (ISPs) and other receivers of email. This was announced at the RSA Conference USA 2010, the world’s largest conference for the IT security industry, being held this week in San Francisco.

TrustCloud helps receivers to accurately identify legitimate senders of email from trusted domains. This, in turn, enables them to reduce their rate of false positive errors, which can rise as high as 2 percent of legitimate email volume.

Manish Goel, CEO of BoxSentry, underscored the importance of email as part of today’s communication processes. “Email is critical for so many key business processes within an organization. It has become the most common way of communicating with an organization’s customers, suppliers and business partners. Protecting the integrity of email communications is therefore more vital than ever to ensure business integrity,” he said.

Over 200 billion emails are sent and received daily, 85 to 90 percent of which are unwanted, including spam, malware and viruses. Of the 10 to 15 percent of emails which are wanted, recent research estimates that over 100 million legitimate messages are failing to reach end users every day. These are either being rejected at the gateway, or being condemned to the junk folder. A key reason that these false positive errors occur is because anti-spam solutions are unable to judge the legitimacy of the sender. To solve this problem, BoxSentry has developed TrustCloud, a service which helps receivers accurately identify and deliver good emails based on the sending domain’s reputation.

Over three years in the making, TrustCloud offers the industry’s most comprehensive list of trusted sending domains. Uniquely, TrustCloud also has deep coverage of domains across the Asia Pacific region, a region which to date has remained largely ignored.

Mr. Goel added, “Deliverability of email communications with and within Asian countries has to date been a challenging issue due to aggressive anti-spam systems and the inability to accurately distinguish between those senders who are legitimate and those who are not.”

The TrustCloud domain whitelist already contains several hundreds of thousands of the most reputable, trusted email sending domains from right across the world. More are continually being added as more and more partners join the network.  TrustCloud is unlike existing commercial providers of domain reputation lists in that senders listed on TrustCloud have not paid to be on the service.

“TrustCloud was created by running sophisticated machine learning analytics to detect patterns in several years’ worth of traffic of email communications worldwide,” said Mr. Goel.

TrustCloud’s analytics engine continually monitors sender behavior to ensure that trusted senders remain on TrustCloud and new trusted sending domains are dynamically added as confidence in their legitimacy is established and authenticated.

“With the ongoing roll out of IPv6, IP block lists will become a much less effective as a way of filtering out unwanted email. Rather, the industry will need to view the problem through a different lens, one in which “filtering in” legitimate email will become the preferred approach. This can best be done by identifying and authenticating legitimate sending domains which have earned a positive reputation and can therefore be trusted. This is the objective of TrustCloud,” Mr. Goel added.

ISPs, enterprises and governments can use TrustCloud to improve customer satisfaction and reduce the total cost of operating their email infrastructure by “fast tracking” emails from trusted senders. It can help them provide a higher quality of service to their users by improving the effectiveness of their email filtering and virtually eliminating false positives.

TrustCloud can be used alone or in conjunction with sender authentication technologies such as Sender ID / SPF and DKIM.  Meng Weng Wong, lead developer of SPF and Product Manager for TrustCloud, said, “The anti-spam community has been deploying sender authentication technologies since 2003. However, authentication was always meant to complement reputation. Now, with the launch of a truly global sender reputation service, the industry will have the ability to make use of the power which authentication was designed to deliver.”

For more on TrustCloud and to meet the senior executives from BoxSentry in person, please visit Booth 1937 at RSA Conference 2010 between March 1 and 4, 2010.

Additional information on TrustCloud can be viewed at http://trustcloud.boxsentry.com/

About BoxSentry

BoxSentry is an innovative email integrity solutions provider headquartered in Singapore with operations worldwide and clients in 15 countries. BoxSentry’s solutions for email integrity combine the key components of reputation, authentication and online trust to ensure business-safe email. BoxSentry’s approach to email deliverability is redefining the email security agenda. For more information, please visit www.boxsentry.com.

Media Contacts:

Natasha Kiroyan
Rice Communications for BoxSentry
M: +65 8484 1981
E: natasha.kiroyan@ricecomms.com

The consequence of losing legitimate emails

Anti-spam software is not 100% perfect. Poor design and bad algorithyms can cause you to lose emails because your anti-spam software will treat some of your legitimate emails as spam. Manish Goel, CEO for BoxSentry, discusses the issues and concerns around the consequence of losing legitimate emails.

Click here to see the video: http://www.searchsecurityasia.com/content/consequence-losing-legitimate-emails.

Strategic alliance to focus on enhancing integrity of business critical email communications

Singapore, 28 September 2009 – SingTel Alatum, a leading “in-the-cloud” commercial grid computing solution provider to businesses and the public sector, announced that it has selected BoxSentry as its exclusive provider of email security solutions across the Asia-Pacific region.

Mr. Alvin Kok, Chief, Alatum, SingTel said, “Alatum’s suite of on demand services, such as infrastructure-as-a-service (IaaS) and software-as-service (SaaS) solutions, cater to the ever-changing ICT needs of our customers. They enable companies to concentrate on their core business activities by relieving them of hefty upfront investments in both infrastructure and software licenses, as well as the complexities of on-going system integration and maintenance. Our Cloud initiative allows customers to access innovative business applications in Singapore as well as regionally in a highly cost-effective manner. We selected BoxSentry to be our exclusive email security partner due to their innovative sender reputation and authentication technologies, as well as true multi-tenant capability of their solution.”

“Today, email is mission critical. As a key communication mechanism, it supports vital business processes between customers, suppliers and partners. Email security threats are reaching new levels of complexity and maliciousness and threaten the integrity of this communication,” said Mr. Manish Goel, CEO, BoxSentry. “We are proud to be selected by SingTel Alatum for its world-class cloud computing infrastructure to deliver innovative email security on-demand. Alatum’s vision and execution capability will provide significant benefits to enterprises across our region.”

Cloud computing is reshaping the IT marketplace, creating new opportunities and catalyzing changes in traditional IT offerings. The current economic climate will enhance the growth of SaaS as companies look for ways to further reduce operating costs and increase their return on IT investment. Recent research estimates SaaS adoption to grow by over 40%, with a large portion of this growth coming from outside the US.

Mr. Goel added, “BoxSentry’s unique approach in using sender authentication and reputation technologies provides security and delivery protection for both inbound and outbound communications. Working with SingTel Alatum enables enterprises of all size to cost effectively access our BusinessSafe™ solutions to safeguard their email communications. Companies such as SAFRA Radio are already experiencing the benefits of BoxSentry’s innovative email security solutions via the cloud without the need for large infrastructure investments.”

Mr. George Ang, Head of Department (Technical), SAFRA Radio, said, “We receive different types of emails on a daily basis here at SAFRA Radio, it is imperative to our business that we receive each and every email. We were looking for solution that protected both inbound and outbound emails. In the past, there were numerous instances where critical emails were not received at our end. With SingTel Alatum and BoxSentry’s BusinessSafe™ solution, we are now confident that we are receiving all legitimate email communications and our outbound emails are reaching their destination reliably.”
* * *

About SingTel Alatum
Alatum is collaboration between SingTel and leading technology providers to provide commercial grid computing services to business enterprises and public sector agencies. The team will deliver software, computing power and storage as a pay-per-use, on-demand, on-line services to customers. Alatum is the answer to firms looking to a reliable, powerful and open springboard to pay-per-use high-performance computing, software and data storage solutions delivered over the Internet. For more information, please visit http://www.alatum.com.sg

About BoxSentry
BoxSentry is an innovative Email Integrity solutions provider headquartered in Singapore with operations across Asia Pacific. BoxSentry’s solutions for email integrity integrate the key components of reputation, authentication methodologies to ensure Business-Safe email for its clients spread across 18 countries. BoxSentry’s approach to email deliverability is redefining the email security agenda. For more information, please visit www.boxsentry.com

About SAFRA Radio
SAFRA Radio runs two stations – an English station, Power98FM and 883JiaFM, which broadcasts in Mandarin. The stations reach out to national and professional servicemen. Both Power 98FM and 883JiaFM are entertainment-based stations, which feature contemporary, popular music and the latest entertainment news. For more information, please visit www.power98.com.sg

Media Contacts
Sonya Madeira Stamp
Rice Communications for BoxSentry
Tel: +65 6223 8729
Mob: +65 9450 1090
Email: sonya.madeira@ricecomms.com

Industry-first technology to protect legitimate business communications

San Francisco, April 22, 2009: BoxSentry, a leading provider of reputation and authentication technology solutions, today announced the launch of its innovative email protection offering, BoxSentry LogiQ^TM. Developed to restore integrity in email messaging infrastructure, LogiQ protects legitimate business communications that are presently being blocked or redirected to junk mail folders (false positives) by traditional anti-spam filters.

“Current claims underplay the problem. According to industry experts, false positives range between 0.1% and 0.5%. The numbers seem small but are in fact alarming. This translates to 10-50 emails missing out of every 10,000. With large organisations, service providers and governments handling millions of incoming email each week, the disruption to the underlying business processes – and confidence therein – can be significant. We all assume that email infrastructure is working properly, when in fact it is not,” said Manish Goel, Co-founder and Chief Executive Officer, BoxSentry.

“With LogiQ^TM, BoxSentry can specifically demonstrate the volume of lost email within a given network and, more importantly, prevent this from happening without replacing any of the existing security infrastructures,” Manish added.

BoxSentry LogiQ^TM uses a combination of patented sender identity, reputation and authentication techniques to validate and protect legitimate email communication. Based on self-learning algorithms and industry-adopted authentication standards, LogiQ^TM complements existing email security screening technologies. LogiQ^TM has been designed to work without the need to replace any existing infrastructure and augments traditional security architecture to restore email integrity to a vital communication channel.

The need for greater email integrity has developed over time. Email has evolved into a primary mode of communication for most connected businesses, with, according to research firm IDC, an estimated 850 million commercial mailboxes worldwide. Increasingly, companies connect with vendors and suppliers, employees and recruits, partners and customers as well as the government, via email as a first option. Email is also a critical enabler of e-government services around the world.

In these situations, a working and trusted email infrastructure is essential.  However, today’s email infrastructure is fractured. This is due to the proliferation of spam as email usage has increased. Anti-spam filters have needed to be turned up to keep increasingly sophisticated spam out of the network. This has caused a new problem – one of legitimate emails mistakenly classified as spam and not delivered to the inbox.

Billions of dollars have been lost by businesses due to emails that were sent but never received by them. Ferris Research estimated the loss to businesses at US$3.5 billion, including new orders, customer complaints, legal notices and tenders. In most instances, a receiver would never know if an email was not delivered unless the sender followed up through some other means of communication. In a world that is intrinsically dependent on technology for communications, with much of it relying on email, BoxSentry’s goal is to restore trust in business communications by delivering solutions that ensure email integrity.

In Indonesia, BoxSentry customer Mr. Andrie Syahriza, Head – Division of Development and Application System, State Secretariat, Republic of Indonesia says, “As the State Secretariat Agency for Republic of Indonesia, we use email for much of our official correspondence. While we need to ensure that user mailboxes are free from spam and viruses, we also need to protect important and legitimate emails. In the past there were numerous instances where critical emails were not received at our end. This was disturbing and we had to run a scan, and filter each mail manually, which cost us a lot of time and productivity. BoxSentry was able to meet our needs and solve our false positives issues. We are now confident that our emails are being protected and senders are from legitimate sources.”

In Australia, SITA Environmental Solutions, a subsidiary of France’s Suez Environnement depends on BoxSentry for email protection. “SITA relies on email to communicate with our stakeholders. BoxSentry was able to give us a look at the real business mail that was going missing because of our existing commercial anti-spam system. These included emails from government regulators, suppliers, and customers. This identified a critical business exposure that required immediate resolution. We had the BoxSentry solution installed and now are confident that our business credibility is restored as legitimate mail is not getting lost in the ether,” said Mr. Con Collaros, Chief Information Officer, SITA Australia Pte Ltd.

Enterprises, government customers and service providers can now rely on BoxSentry LogiQ^TM to restore email integrity in three modes: Discovery, Recovery and Integrity. BoxSentry LogiQ^TM is available as a Server Appliance in three sizes depending on the needs of an organisation. LogiQ^TM is also available ‘in the cloud’.

“LogiQ^TM is the culmination of years of research and development effort by a team of industry experts with dedicated experience in the email security industry,” said Mr. Goel. “Email Integrity is essential for ensuring both senders and receivers have the confidence to say ‘message sent equals message delivered’, similar to the dependable nature of financial transactions. LogiQ^TM is the first solution that tackles this issue head-on and we welcome similar initiatives from the industry with a focus on email integrity as an addition to email security.”

BoxSentry LogiQ^TM is available through select solution providers worldwide.

About BoxSentry

BoxSentry is an innovative email security solutions provider headquartered in Singapore with operations across Asia Pacific, the Middle East and Europe. BoxSentry’s solutions for email protection integrate the key components of reputation, authentication and integrity to ensure business-safe email for its clients spread across 18 countries.

BoxSentry’s patented email protection systems, RealMail and LogiQ have been developed to accurately protect legitimate email.  BoxSentry’s approach to email deliverability is redefining the security agenda and restoring online trust.  For more information, please visit www.boxsentry.com.

Media Contacts:

]]> http://www.ricecomms.com/2009/04/22/in-the-news-1/feed/ 0 http://www.ricecomms.com/2009/02/23/spf-architect-to-drive-strategic-development-at-boxsentry/ http://www.ricecomms.com/2009/02/23/spf-architect-to-drive-strategic-development-at-boxsentry/#comments Mon, 23 Feb 2009 07:38:33 +0000 Grace http://www.ricecomms.com/wordpress/?p=715

Singapore, 23 February 2009 – BoxSentry, an innovative email deliverability solutions provider, today announced the appointment of industry expert Meng Weng Wong as Vice President for Strategic Development. Wong has over 14 years of experience in email authentication and online security technology industry. Wong was the original architect of Sender Policy Framework, which he led to successful industry-wide roll out reaching adoption levels of one third of all global email volume after just two years. SPF has been adopted by leading organisations including Google, AOL, and Microsoft Hotmail as Sender ID.

Commenting on the appointment, Manish Goel, Co-Founder and CEO of BoxSentry said, “Wong has been a pioneer in shaping the email security industry as we know it today. Fraudsters and spammers have severely damaged the trust that businesses and consumers put in online communications. Meng is a highly recognized expert in the industry committed to the restoration of online trust.  His contribution to the industry has already been pervasive. We are also delighted to have given him a reason to return to Asia where he will be building the next generation of online trust solutions, this time with a focus on the issues affecting the high growth markets in Asia Pacific.”

Commenting on his vision for the future, Wong said, “BoxSentry’s innovative approach to integrating authentication and reputation technologies is exactly aligned with the RFC4408 visualization of email.  I’m excited to have joined this outstanding team of experts. I look forward to leveraging BoxSentry’s unrivaled market footprint in Asia to continue to build the next generation of online reputation solutions and help to realize BoxSentry’s vision of reinstating online trust in email communications.”

Wong will be based in BoxSentry’s headquarters in Singapore. ”Singapore isn’t just my hometown.  It’s an exciting gateway to Asia and offers a tremendously promising environment for entrepreneurs.  BoxSentry’s CEO is from Australia; its CTO is from London; and I’m just glad to be able to count toward the home team.  As a third-generation Singapore entrepreneur, I look forward to re-engaging with the community here while maintaining relationships around the world,” he added.

About BoxSentry

BoxSentry is an innovative email security solutions provider headquartered in Singapore with operations across Asia Pacific, the Middle East and Europe. BoxSentry’s solutions for email protection integrate the key components of reputation, authentication and anti-spam methodologies to ensure business-safe email for its clients spread across 18 countries. RealMail™ is BoxSentry’s patented email protection system that has been developed to accurately protect legitimate email and stop spam in multiple languages, particularly addressing needs in Asia Pacific and the Middle East.  BoxSentry’s approach to email deliverability is redefining the security agenda and restoring online trust.  For more information, please visit www.boxsentry.com.