Case Studies

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Neil Rackham… Live in Singapore!
Huthwaite Asia Pacific

Singapore | September 2009

Neil Rackham, the Professor of Professional Selling and creator of the world-renowned SPIN® Selling methodology for sales effectiveness, came to Singapore after more than 20 years to conduct a sales strategy workshop at the Raffles Convention Centre on September 8, 2009.  Huthwaite Asia Pacific presented the event in partnership with the American Chamber of Commerce in Singapore, McGraw Hill, and the Singapore Institute of Management.

Rice Communications led the PR activities for the event over a two-month period with the objective of maximizing awareness for the tour and Neil Rackham’s thought leadership to strengthen the profile of Huthwaite in Singapore.

Coverage generated includes a full-color, half paged opinion feature in the Business Times and a live interview in Bloomberg TV’s Asia Confidential.

New Zealand Season 2009
New Zealand Trade & Enterprise

Singapore | March- May 2009

The New Zealand Trade & Enterprise (NZTE), the New Zealand government’s primary agency for stimulating economic and export related growth, appointed Rice Communications in March 2009 to build awareness and interest in a series of lifestyle and business events around the bi-annual New Zealand Season in Singapore.

Rice developed and implemented the PR strategies for a programme dubbed “New Zealand – From Our Land to Yours” , which comprises theatre – Taki Rua, Strike – performances, NZ film festival, NZ wine tasting events and business forums at Biopolis, among others.

Rice arranged interviews, drafted and placed contributed articles by the NZ High Commissioner, and invited key media and influential bloggers over to the various events.

World Islamic Economic Forum
RAK Minerals & Metals Investments

Jakarta, Indonesia l March 2009

RAK Minerals & Metals Investments, a joint venture between the Ras Al Khaimah Investment Authority and the Trimex Group, was a Strategic Partner at the 5^th World Islamic Economic Forum in Jakarta, Indonesia. Gathering the movers and shakers of the Islamic business community including Heads of States, government and corporate leaders, the WIEF was created to foster partnership among Muslim entrepreneurs and between the Muslim and non-Muslim businessmen. WIEF 2009 espoused the theme “Food & Energy Security & Stemming the Tide of the Global Financial Crisis.”

Rice handled all the communications and logistics on behalf of RMMI. The primary objective was to leverage the WIEF’s unique approach to building linkages within the Islamic business and financial world to build the profile of RMMI as Indonesia’s “partner for progress” and promote investments into its massive coal and infrastructure project there.

Rice managed the signing of Government-to-Government Agreements between Ras Al Khaimah and Indonesia, high profile meetings, and media interactions for RMMI’s executives and the delegation of His Highness Sheikh Saud Bin Saqr Al Qasimi, the Crown Prince and Deputy Ruler of Ras Al Khaimah. The Crown Prince had private meetings with Islamic business leaders as well as fellow Heads of States such as Malaysian Prime Minister Dato’ Seri Abdullah Ahmad Badawi, Former Deputy Prime  Minister  of  Malaysia  Tun  Musa  Hitam and  Indonesian  President  Susilo Bambang Yudhoyono.

Volvo Ocean Race 2009
Inmarsat

Singapore and Qingdao, China | January-February 2009

Inmarsat in Singapore was the official sponsor for satellite communications for the 2008-2009 Volvo Ocean Race. Rice Communications, as Inmarsat’s Asia Pacific PR agency, led the media and partner communications at the race stopovers in Singapore and Qingdao, China.

The outreach aimed to drive awareness for Inmarsat, positioning it as an enabling partner in making the Volvo Ocean Race the “most connected race in history.”  The Singapore and China events were also used as a platform to update the media and customers on the FleetBroadband 150’s scheduled launch at the end of Q2 2009.

Over a ten-day period, Rice successfully managed Extreme Sports Filming Lectures at the VOR and the Singapore Maritime Academy, arranged media boat tours, developed press announcements and contributed, and arranged interviews for the visiting senior executives of Inmarsat with the likes of Reuters and Bloomberg TV.