INMARSAT LAUNCHES FLEETBROADBAND MULTI-VOICE

17th May 2012 – Inmarsat (LSE:ISAT.L), the leading provider of global mobile satellite communications services, today announced the launch of FleetBroadband Multi-voice, a new capability that will allow up to 9 simultaneous telephone calls to be made through a single FleetBroadband terminal.

The enhancement to FleetBroadband (FB) will enable vessel owners and managers to separate crew communications from operational use.  It will also provide crew with more privacy, making it easier to make personal low-cost calls away from the bridge. The new capability is targeted at any vessel with the need to manage separate voice calls – particularly the merchant maritime market, but also other vessels that have similar crew or passenger communications requirements, such as super yachts or deep-sea fishing vessels.

Uniquely, FleetBroadband Multi-voice is integrated into Inmarsat’s core network and terminated into public telephone networks, ensuring a high-quality voice service. There are two levels of FleetBroadband Multi-voice available:

• Standard, which supports up to four simultaneous calls from a FleetBroadband 150, 250 or 500.
• Enhanced, which supports up to nine simultaneous calls on an FB250 or FB500.

FleetBroadband users have two ways to access the multiple voice calling capability.  Users of Thrane & Thrane SAILOR FleetBroadband terminals can create a fully-integrated solution with just a firmware upgrade and additional handsets.  For other FB terminals, Vocality has developed new PBX hardware that can be used alongside the terminal to access the additional telephone lines.

“FleetBroadband Multi-voice is a unique integrated solution that maintains Inmarsat’s well-earned reputation for high-quality voice,” said Frank Coles, President, Inmarsat Maritime.  “It offers a far superior service to internet calling solutions, and is more cost-effective than accessing multiple voice calls on a standard VSAT.

“This new capability increases the value of FleetBroadband, and ensures that the service is future-proofed for a vessel’s growing communications needs.”

FleetBroadband Multi-voice can be accessed on existing FleetBroadband equipment, and with the same per-minute tariff for both pre-paid and post-paid calls.  It also supports the “505” emergency calling capability that connects a vessel immediately to a Maritime Rescue Centre.

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Media Contact
John Warehand
Head of Media & Analyst Relations
Inmarsat
Tel: +44 20 7728 1579
Mob: +44 7739 778128
Email: john.warehand@inmarsat.com

About Inmarsat

Inmarsat plc is the leading provider of global mobile satellite communications services.  Since 1979, Inmarsat has been providing reliable voice and high-speed data communications to governments, enterprises and other organizations, with a range of services that can be used on land, at sea or in the air.  Inmarsat employs around 1,500 staff in more than 40 locations around the world, with a presence in the major ports and centres of commerce on every continent. For the year ended 31st December 2011, Inmarsat plc had total revenue of US$1,409 million and an EBITDA of US$854 million.  Inmarsat is listed on the London Stock Exchange (LSE:ISAT.L). For more information, please visit www.inmarsat.com.

Mobile Content Platform, Universal Conversion Tracking and Unified Data API Allow Marketers to Break Down Siloes and Maximize Efficiency

SINGAPORE, May 16, 2012 - Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced many industry firsts as part of major enhancements to its social marketing suite. The enhancements — including a unified social data API, conversion, campaign and goal tracking across paid, owned and earned social media efforts, and a new mobile content development platform – enable brands to unify their social media programs with one enterprise social marketing suite.

“Social media marketing is anarchy right now within brands and agencies. Buddy Media is the only company to provide a unified solution that helps our customers to organize their teams, optimize their social programs to deliver real business results, and repeat,” said Buddy Media Founder and CEO Michael Lazerow. “Buddy Media continues to lead the way in social marketing software, and our new product enhancements demonstrate why we are trusted by the largest brands, agencies, publishers, and retailers in the world.”

Buddy Media is the only company to be named a charter Facebook Preferred Marketing Developer, LinkedIn Certified Developer and Google Engagement Solutions partner. The company’s new industry-leading enhancements include:

Unified Social Data API
Buddy Media is the only company to allow brands to break down siloes with a unified social data API for their social media presences, conversations and ads. Brands can now:

• Use holistic social media data to better inform global interactive marketing strategy.
• Integrate with existing CRM and email systems to better understand and communicate with customers.
• Apply social insights to sales, strategy and product development.

“It is essential for brands to be able to easily export all of their social data programmatically, and integrate it with existing CRM, email or other business process software, so social can be truly integrated into greater business decisions,” said Lazerow. “It’s another first for Buddy Media to be able to give brands all of their social data, across paid, owned and earned media in one API and one software solution.”

Universal Comprehensive Conversion/ROI Tracking
Buddy Media is the first social marketing software company to launch universal conversion tracking across its entire social marketing suite. Brands can now see in real time which content is performing best, and specifically which social posts, applications and sharing activity drive the most conversions. For example, if a user posts several updates to a social stream that link to a Buddy Media social application, the user can track the conversions driven by each specific update, such as a form submission or a video view.

“It’s not enough for brands and agencies to only know qualitative data such as shares and comments. They also need to know specifically which content is driving the most actions,” said Lazerow. “With Buddy Media, you can now optimize content specifically for actions, not just engagement.”

Mobile application platform
While other solutions on the market merely syndicate desktop experiences to mobile devices, Buddy Media is first to launch a native mobile social application platform. On mobile devices, there is limited amount of space, and no amount of “translating” will suffice. Brands can now launch mobile social applications such as polls, product galleries, photo galleries, form builders, and video players via the Buddy Media social marketing suite. They can also toggle between mobile and desktop options within the suite to compare applications.

“Social networking is the number one mobile internet activity, according to Kantar Media Compete/GroundTruth,” said Lazerow. “Our customers need the best mobile experience possible for their fans. They can’t just replicate what they’re already doing for a desktop experience. Our true mobile social applications give brands another powerful weapon to use in the Buddy Media social marketing suite.”

Campaign and goal tracking
Buddy Media is first to allow brands to create logical groupings of social content that all relate to a company-wide marketing effort, and assign the content to a specific named campaign with a date range and goals. Goals can be set using a number of KPIs (key performance indicators) measuring performance of the elements within the campaign. These could include contest submissions, video views, sign-ups and revenue generation.

“Brands can no longer afford to have a social program that is not unified,” said Buddy Media founder and CEO Michael Lazerow. “With our campaign and goals tracking solution, brands can see how all of their social content, from experiences to conversations to ads, are working together to achieve success, and organize internal teams around specific goals.”

Pinterest Integration
Buddy Media now has a social application for Pinterest as part of its library of more than 50 social applications (“sapplets”). Brands can now build unique experiences around their content on Pinterest and deploy those experiences anywhere, from Facebook Pages to blogs to microsites.

“We’ve had great success integrating our Pinterest board with our Facebook Page using the Buddy Media social marketing suite,” said Robert Freeman, Director, Digital & Social Marketing, Michaels Stores, Inc. “The ability to bring the engaging functionality and content from Pinterest to other destinations seamlessly is a major win for us.”

For more information, please visit: buddymedia.com/products

Availability: All of the Buddy Media social marketing suite enhancements will be rolled out over the coming weeks.

About Buddy Media
Buddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is the most award winning social enterprise software company, winning the prestigious TechCrunch “Crunchie” Award for Best Enterprise application, named to the Advertising Age 2011 “Digital A-list,” and CEO and Founder Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young. For more information, visit http://www.buddymedia.com.

Media contacts for Buddy Media:

THE MMA MOBILE CIRCUS COMES TO TOWN

The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile’s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012

Singapore, 15 May, 2012 – The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59^th Cannes Lions International Festival of Creativity – the premier international advertising event – the week of June 17^th-23^rd.

For the first time this year, Cannes Lions will include Mobile Marketing as a distinct and separate category.  In keeping with the “Festival” theme, MMA created “The Mobile Circus Comes to Town” to help bring the power of mobile to the forefront of a week that is all about the best-of-the-best in creativity and innovation. The MMA program will balance entertainment with education, while showcasing the diversity, growth and potential of Mobile Marketing.

Philip Thomas, CEO of Cannes Lions, commented, “We are delighted to count on the support of the Mobile Marketing Association. Their activities in Cannes reinforce the exciting launch of Mobile Lions this year.”

“Marketers can no longer ignore the power of mobile,” says Greg Stuart, CEO of the MMA. “Cannes organizers realize this, and have made mobile integral to the Festival for the first time this year.  We are thrilled to be working with them to lead the Festival’s debut of the mobile channel; it’s up to us to support the industry, help it grow, and make mobile an indispensible part of the marketing mix.”

“How brands are approaching marketing today will be drastically different in as little as 6 months. Mobile marketing makes the promise of reaching the right person, in the right place at the right time, a real possibility for the first time,” said Alex Moukas, CEO, Velti.  “As an industry, we need to be leading the way in evangelizing and teaching marketers the best way to reach, engage and inspire the mobile audience. Cannes is the perfect place to further those conversations.”

“The Mobile Circus Comes to Town” will feature compelling events and programs that will be interwoven within the Cannes Lions Festival’s schedule, resulting in the highest level of visibility and exposure for the mobile channel.  The Mobile Circus will feature:

• The Mobile Smart Big Top: Events will be centered in and around the Mobile Smart Big Top, a circus tent that serves as the meeting hub that will give marketers and agencies from around the world the opportunity to connect with MMA staff and network with brands, agencies and media professionals. In addition, the Mobile Smart Big Top provides a break from the day where delegates can recharge themselves and their mobile devices.  Circus performers will be featured throughout the day, adding to the Festival fun.

• Cannes Mobile Day Speaking Panel: Deconstructing Mobile – Tuesday, June 19: 3:30pm – 4:30pm: As the consumer communications landscape continues to be dominated by mobile devices, mobile marketing is predicted to be one of the highest growth media platforms to ever exist. Hear from mobile marketing leaders on their vision for how the mobile channel will evolve in the next 3-5 years and what this means for marketers. Also discover ways to navigate this complicated and diverse ecosystem to best leverage the power of the channel.  Panelists include Alex Moukas, CEO, Velti;
David Kenny, Chairman and CEO, The Weather Channel Companies; Margaret Glover-Campbell, SVP of Marketing and External Communications, Poynt; and moderator MMA Global CEO Greg Stuart.

• The Petit Mobile Train: The Cannes Petit Train will be transformed into MMA’s Mobile Train for the Festival. Hop on and off to get to where you need to go. The official mode of transportation, the train will take delegates to the key stops throughout the festival including Mobile Day, the Mobile Lions Awards, the parties, the Old Town, and the beaches, and will be stationed right next to the Mobile Smart Big Top.

• Cannes Creative Academy for Young Marketers: As the exclusive sponsor of Cannes’ renowned Marketer Academy, the MMA, together with Jim Stengel – ex-CMO of P&G, will be participating in curating the curriculum for 70 of the top up-and-coming brand marketers. This is an unmatched opportunity for marketers to be educated on the power of mobile.

About the 59th Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honoring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft, integrated and mobile advertising, as well as the best media, direct marketing, PR, titanium, creative effectiveness and branded content & entertainment ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 50+ high-profile seminars, 20+ workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. Please visit www.canneslions.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

About Velti

Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.

# # #

FOR MORE INFORMATION:

Amala Naravane

Rice Communications

Tel: +65-6221-8729

Email: amala.naravane@ricecomms.com

Amanda Benfell

PR & Press Manager - Cannes Lions International Festival of Creativity

Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom Tel: +44-20-7728 4040; E-mail: amandab@canneslions.com

John Bianchi

Communications Director - Mobile Marketing Association

Mobile: 917 693 4290

Email: John.Bianchi@mmaglobal.com | Skype: john.bianchi63

Laura Woolston

Marketing Manager – Velti

Tel: 415-315-4389

Email: lwoolston@velti.com

Bangalore – May 14, 2012: The India PC market shipments for Q1 2012 (January – March) stood at 2.63 million units i.e. a sequential gain of 7.7% over the previous quarter while the year-on-year growth was noted to be at 3.5%.

According to Kiran Kumar, Sr. Analyst at IDC, “The growth in PC volumes are reflective of the rise in consumption levels and investment activity for PCs in the recent past. A spurt in commercial spending was backed by a revival in consumer sentiment towards March“. Having said that, the White box (assembled) PC market continues to be reeling under pressure on the price front owing to a significant surge in hard disk prices and subsequent shift in  consumer purchase towards Portable PCs. The White box PC market has dipped to 37.6% share of the overall Desktop PC business in Q1 2012 compared to 45.4% share as noted in Q1 2011.

In terms of driving factors, Dr. Adwaita Menon, Associate Research Director, IDC commented “Commoditization is driving growth into semi-urban markets, which have shown faster growth than metros. Vendors are focusing on high-margin products such as AIOs and small portables to maintain the growth momentum and margins”.

Backed by one of the biggest deals in India i.e. ELCOT, Lenovo clinched the top spot in the India PC market with a 15.8% market share in Q1 2012. Dell secured the second spot with 15% share, followed very closely by HP with a 14.9% share. “Dell continues to retain the brand recall amongst customers. However, HP’s feet-on-street approach to pro-actively engage channel partners has paid off well in the recent past. Further a good balance of product mix at attractive price bands has helped HP grow higher than the market average in Q1” comments Kiran.

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For more information on the “India PC market” please contact:

Dr. Adwaita Govind Menon, Associate Director & Head – New Products, amenon@idc.com Kiran Kumar, Senior Market Analyst, kkumar@idc.com

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

For press inquiries, please contact:

Gargi Shetty

Human Resource Manager

IDC India

gshetty@idc.com

+919886348311

Singapore and Hong Kong – May 14, 2012 – According to IDC’s Worldwide Mobile Worker Population Forecast 2011-2015, 838.7 million employees in Asia/Pacific excluding Japan (APEJ) will be mobile workers by 2015 and majority of these mobile workers will be office-based. At its forthcoming IDC Asia/Pacific Enterprise Mobility Conference 2012, IDC will explore in-depth what this means for companies in the Asia/Pacific region and how they can develop a strong, comprehensive enterprise mobility strategy to tap into this trend.

This IDC conference, which takes on the theme “Cutting Through the Mobility Hype”, is designed to provide attendees with a clear understanding of the latest developments in mobility, the reality of NFC/Mobile payments, as well as how to develop a mobility strategy that best suits their business requirements. The conference will also provide a mix of practical, real-world case studies centered around mobile strategy and applications development as well as IDC’s analysis on the future of mobility.

Tim Dillon, IDC’s Associate Vice President for Asia/Pacific End-User and Mobility Research says, “Mobility is at its most exciting point since Martin Cooper of Motorola made the first cellular call. The convergence of devices, networks and applications has changed the expectation of ‘any time, any device, anywhere’ from hackneyed cliché to an exciting truism.”

Amongst many issues, IDC’s Asia/Pacific Enterprise Mobility Conference will explore workplace trends emerging through the consumerization of IT including the trend of Bring-Your-Own-Device (BYOD). The BYOD trend is forcing organizations and managers to reflect upon workplace architecture so as to improve employee productivity and job satisfaction. The IDC conference will test a number of assumptions around BYOD including identifying organizations’ real considerations regarding mobile security and next-generation workspaces.

IDC’s Asia/Pacific Enterprise Mobility Conference will also discuss the key mobile application areas for businesses today and why developers are unable to fully exploit social media and social networking in today’s mobile environment.

Finally, the results of “Your Voice”, a pre-event survey that has been completed by conference attendees, will be shared. “Your Voice” profiles the views of IT end users around creating mobility strategies, expectations of BYOD, and plans (or otherwise) to deploy NFC and Mobile Payment solutions.

IDC’s Asia/Pacific Enterprise Mobility Conference 2012 will be held across 10 major cities in Asia/Pacific, focusing on the key theme “Cutting Through the Mobility Hype”. The Singapore leg of the conference will be held at Grand Copthorne Waterfront Hotel, Singapore on May 17, 2012. For more information about the conference, please visit http://www.ap.idc.asia/events/view/?event_id=320&loc_id=549

Media Invite

You are cordially invited to attend IDC’s Asia/Pacific Enterprise Mobility Conference in Singapore on May 17, 2012. For the full agenda of the conference, please visit http://www.ap.idc.asia/events/view/?event_id=320&loc_id=549

To RSVP or interview IDC’s analysts, contact Lay Fang Tan at Tel: +65-6829-7731 or Email: lftan@idc.com.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

For press enquiries, please contact:

Lay Fang Tan

Senior Manager, Marketing Communications & Media Relations
IDC Asia/Pacific

+65-6829-7731

lftan@idc.com

Amala Naravane

Rice Communications

+65-6221-8729

amala.naravane@ricecomms.com