Repositioning creates new member benefits and redefines the MMA’s role
in promoting and enabling the global mobile marketing opportunity

New York, London, UK, Singapore & Sao Paulo: Sept. 3, 2010 – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced a repositioning to enhance the MMA’s effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its challenges and its opportunities; and the expanded MMA global presence. The objective was to identify ways that the organization could evolve to better meet members’ needs and provide greater visibility for the mobile marketing opportunity.

The repositioning also acknowledges the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standards and guidelines to support the growth of a new industry,” said Federico Pisani Massamormile, the MMA’s Global Board Chairman and Interim CEO. “In many ways, the need to act as evangelists for the mobile channel has evolved into to a need to get brands and agencies to increase spend on a channel they’re now aware of. Marketers understand the need to include mobile in their plans, but still need support to find the right role for mobile in the marketing mix. We aim to make mobile an indispensable part of the marketing mix.”

The repositioned MMA will concentrate its efforts on what it believes to be the five building blocks of the industry. The MMA will:

• Promote the channel, the industry and individual member companies to brands and agencies in order to create more commercial opportunities for its members, demonstrating that membership creates a competitive advantage for companies.
• Educate brands, agencies and consumers about the full scale and scope of the mobile marketing channel, highlighting its advantages and benefits.
• Measure by creating and developing authoritative measurement, metrics and insight into the size, growth, trends and effectiveness of mobile marketing.
• Guide by continuing to create and develop guidelines, best practices and standards designed to ease the planning, purchase and implementation of mobile marketing.
• Protect the opportunity by representing the industry before regulators and legislators and by managing industry self-regulatory programs to maximize public and industry confidence in mobile marketing, lower barriers to entry and minimize non-economic costs of doing business.

“The MMA recognizes that the mobile marketing industry has evolved and therefore have refocused our efforts to meet member demands,” said Paul Berney, MMA CMO and managing director for EMEA. “This refocus on the five building blocks gives us greater clarity around the products and services we need to provide members to support them and to provide even more benefits.”

To support this new positioning the MMA has also unveiled its new visual identity at the MMA Forum in Sao Paulo, which is taking place today at the Blue Tree Hotel and includes speakers from Alcatel-Lucent, Johnson & Johnson, Unilever Brasil, Turner Latin America, Turkcell and more. “We wanted a new brand that reflects the theme of building blocks and with a new, sharp, modern and dynamic look that reflects the new personality and positioning of the MMA,” Pisani said. “The MMA Forum is an important moment for our members and we wanted to give them a more complete and engaging experience”.

Follow live what is happening via our tweets @mmaforum or visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

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Press Contacts:
Archana Muthappa
Rice Communications
T: +65 6221 8729
E: archana.muthappa@ricecomms.com

Shruti Soni
Rice Communications
M: +91 98733 54750
E: shruti.soni@ricecomms.com

Filipino IT Veteran Barry Bunyi appointed to newly-created position of Solutions Partner Business Director in Asia

Manila, Philippines, August 31, 2010 – Emerson Network Power, a business of Emerson (NYSE:EMR) and the global leader in enabling Business-Critical Continuity™, has appointed Barry Bunyi as director for Solutions Partner Business in Asia. This appointment is indicative of the more aggressive stance the company is employing with regard to high growth potential and existing core verticals.

“This strategy serves a two-fold purpose,” said Hitesh Prajapati, senior director of channel and market development for Emerson Network Power’s operations in Asia. “By focusing more effort to drive the business of our channels, we make working with Emerson Network Power a profitable engagement for our partners. In turn, we give more of our customers direct access to our Enterprise-level IT infrastructure expertise. We are thrilled to have Barry on board with us, and we look forward to his plans to grow our partner business.”

Bunyi will own and drive the Network Solutions Partner (NSP) business, engaging the active and potential NSP organizations through the collaborative efforts of channel managers, partner managers and country sales leaders. This resulting team shall focus all effort to develop a robust network of active and suitable NSPs in the Philippines, Malaysia, Singapore, Thailand, Vietnam, Indonesia and Pakistan; then eventually Australia, New Zealand, Japan and Korea.

According to Bunyi, the biggest advantage of working with Emerson Network Power is the vast network of support and resources the company offers its partners. From trainings, market pulse updates, marketing and promotions, the company is always ready to extend all necessary assistance to strengthen the capability of existing partners, resulting in increased productivity and substantial improvement in sales performance.

“Emerson Network Power’s move to appoint a director for its Solutions Partner Business in Asia means we’re strengthening our commitment to our channels, cognizant that there is much growth potential in this area,” adds Bunyi. “Emerson Network Power has an existing network of highly-skilled and highly-reliable partners in the region, and we’re gearing up to take our current channel business to higher levels.”

Bunyi joins Emerson Network Power with over 10 years of highly successful sales and marketing experience in the IT industry. He was most recently the director and country manager of Dell Philippines with full accountability for the P&L and entire operations of the subsidiary. Bunyi also worked for Hewlett-Packard and Ayala Systems Tech Inc., holding various management and marketing positions. He graduated from Ateneo de Manila University with a degree in Business Management.

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About Emerson Network Power

Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business- Critical Continuity™ from grid to chip for telecommunication networks, data centers, health care and industrial facilities. Emerson Network Power provides innovative solutions and expertise in areas including AC and DC power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, infrastructure management, and connectivity. All solutions are supported globally by local Emerson Network Power service technicians. Learn more about Emerson Network Power products and services at www.EmersonNetworkPower.com.

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2009 were $20.9 billion. For more information, visit www.Emerson.com.

Contact:

Katrina Tirante

+63 2 620 3600

Katrina.Tirante@emerson.com

Joy Huang

+63 2 620 3600

Joy.Huang@emerson.com

Panalpina opens logistics centre in Singapore
By Chris Howells | Posted: 17 August 2010 2224 hrs

SINGAPORE : Swiss logistics firm Panalpina is expanding its footprint in fast-growing Asia.

The company has launched Singapore’s first-of-its-kind logistics centre, dedicated to the oil and gas sector.

Panalpina is also optimistic about growth in the offshore industry in Asia, despite flat energy prices and increased regulation expected in the wake of BP’s oil spill in the Gulf of Mexico.

A faulty oil rig would require immediate replacement parts for operations to run as seamlessly as possible. This is one role Panalpina can play with at its new 22,000 square metre facility in Singapore.

This facility will be key in delivering parts, machinery and other products to support the upstream oil and gas sector.

“This facility will support the whole Asian network of oil and gas customers, and we do believe we are going to see about 10 per cent growth next year coming out of the services… provided out of Loyang into the various markets in Southeast Asia,” said Karl Weyeneth, Chief Operating Office of Panalpina.

The facility is the latest addition to three other global locations for Panalpina’s oil and gas business.

The company already has oil and gas logistics centres in Houston, Aberdeen and Dubai.

Supplying to the global oil and gas industry makes up 10-15 per cent of the company’s revenues.

And Panalpina remains optimistic on the outlook despite flat energy prices and more rules governing the oil and gas industry.

“You’re going to see more regulation in the US… there will be less offshore drilling off the Gulf of Mexico and the US. There’s going to be more drilling moving into other areas around the world like West Africa, Brazil and other places in Southeast Asia,” said Weyeneth.

For Singapore, the Economic Development Board (EDB) said the new centre is a significant milestone for the country’s logistics business.

Currently, the logistics sector contributes 5.5 per cent to Singapore’s GDP and is expected to attract up to S$500 million in business spending this year. – CNA /ls

Video: http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1075703/1/.html

CommVault Releases Results of End-User Virtualization Survey Reinforcing Need for Automated, Scalable & Modern Data Management to Streamline Rapid Adoption of Virtualization

Enterprises Worldwide Continue to Embrace Server Virtualization for Improved Business Cost Savings & Efficiencies yet Face Challenges in Managing Virtualized Environments

CommVault (NASDAQ: CVLT) – SINGAPORE, September 1, 2010:

News Facts

• CommVault has released the results of its Virtualization Survey, which polled Simpana® Software customers worldwide to determine the key factors driving adoption of server virtualization and the major challenges associated with managing these environments.
• A total of 479 respondents underscored the continued rise in server virtualization, with 46 percent of those polled citing that between 51- and 85-percent of their total servers were virtualized while 21 percent reported successful virtualization of all or nearly all servers. VMware was listed as the virtualization platform of choice by 83 percent of those polled.
• The survey revealed that the top three factors driving server virtualization decisions among the respondents are: the need for improved business cost savings and efficiencies, customer responsiveness and improved service levels. The opportunity to leverage virtualization as an alternative disaster recovery strategy was also cited.
• The majority of CommVault customers polled for this survey are running mission-critical applications on VMs in their production environment. Some industry commentary has suggested that many organizations are reluctant to deploy vital applications on virtualized infrastructures because of data protection concerns. With Simpana software, CommVault continues to address these concerns, effectively alleviating data management difficulties in virtualized environments.
• According to those polled, the top three challenges relative to managing virtualized server environments include the inability to backup all virtual machines (VMs) reliably and in a timely manner, additional resource costs and administrative time due to lack of data management automation and the increased demand for corporate-wide virtualization.
• Survey respondents are embracing Simpana software to overcome these data management challenges and increase their IT agility. In choosing Simpana software, they cited features/functionality, performance, simplicity and scalability as major decision drivers.

Surge in Mission-Critical Applications Running on Virtual Machines

• According to the survey results, 77 percent of the respondents are running mission-critical applications on VMs in their production environments and nearly 50 percent are running between 50-250 VMs.
• According to the CommVault survey, ongoing virtualization projects are generating increasingly larger amounts of data, with 36 percent of those polled creating between 1-5 TBs of data and another 23 percent generating between 6-10 TBs of data through VMs or VM-based applications.
• To protect this ongoing surge in virtualized data, more than half of the CommVault survey participants rely only on backup copies as their disaster recovery strategy while 18 percent utilize software replication and 16 percent use hardware replication.
• Industry research firm Enterprise Strategy Group (ESG) reinforces this growing trend, identifying increased use of server virtualization as the No. 1 IT priority over the next 12-18 months.¹

Simpana Software Simplifies Virtualized Data Management, Reduces Time and Costs

• ESG also reports that more than half of the organizations it has researched are using separate backup applications for virtual and physical server environments, yet three out of four organizations would prefer a single application to protect all servers.²
• Respondents to CommVault’s survey cite as the top three operational benefits from using Simpana software: ease of management due to its single software platform, time and resource savings, and overall reductions in hardware licensing costs.
• According to CommVault, legacy data management tools lack the intelligence, automation and scalability required to seamlessly move data between physical and virtual IT infrastructures.
• In contrast, CommVault Simpana software leverages a singular platform, centralized management and advanced functionality to easily and cost-effectively manage modern data centers with large populations of virtual machines. With Simpana software, customers can protect both physical and virtual servers in minutes while scaling to accommodate thousands of VMs across global enterprises.

Methodology

• CommVault distributed its virtualization survey via email to 10,076 Simpana software customers worldwide over an eight-day period starting on August 12, 2010 and received 479 responses. Nearly 60 percent of the survey participants reported they had responsibility for the organization’s entire data management strategy, encompassing backup, virtualization, archive, recovery, etc.
• Of the survey respondents, 30 percent are employed at organizations with more than 2,000 personnel while 35 percent work for companies employing between 500 and 1,999 people.

Supporting Quotes

• David West, vice president of marketing and business development for CommVault:

“The results of CommVault’s virtualization survey reinforce what we’ve been hearing from our customers–embracing virtualization can dramatically reduce costs and increase operational efficiencies as long as you can easily and reliably manage the massive volume of data produced by hundreds of VMs. With our unifying code base and singular platform, Simpana software is uniquely equipped to bridge the gap between the physical and virtual worlds of computing while ensuring the highest levels of data management and protection.”

• Lauren Whitehouse, senior analyst, Enterprise Strategy Group:

“Using separate solutions to back up and recover physical and virtual systems can be inefficient and lead to additional management overhead while introducing complexity into the recovery process. ESG research respondents are aware of this trade-off, which is why the overwhelming majority cite a preferred approach of using a single backup application for both virtual and physical environments.”

Resources

• CommVault’s Virtualization Solutions
  http://www.commvault.com/solutions-virtualization.html
• CommVault Announces VMware Ready™ Support for VMware vSphere™ 4.1
  http://news.commvault.com/press/000536_CommVault_Announces_VMware_Ready_Support_for_VMware_vSphere_41_to_Help.asp
• CommVault Simpana Deduplication Software
  http://www.commvault.com/solutions-deduplication.html
• More CommVault news
  http://news.commvault.com/
• Follow CommVault on Twitter
  http://twitter.com/CommVault

About CommVault

A singular vision – a belief in a better way to address current and future data and information management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault’s exclusive single-platform architecture gives companies unprecedented control over data growth, costs and risk. CommVault’s Simpana® software modules were designed to work together seamlessly from the ground up, sharing a single code and common function set, to deliver superlative Data Backup, Archive, Replication, Search and Resource Management capabilities. More companies every day join those who have discovered the unparalleled efficiency, performance, reliability, and control only CommVault can offer. Information about CommVault is available at www.commvault.com. CommVault’s corporate headquarters is located in Oceanport, New Jersey in the United States.

Safe Harbor Statement

Customers’ results may differ materially from those stated herein; CommVault does not guarantee that all customers can achieve benefits similar to those stated above. This press release may contain forward-looking statements, including statements regarding financial projections, which are subject to risks and uncertainties, such as competitive factors, difficulties and delays inherent in the development, manufacturing, marketing and sale of software products and related services, general economic conditions and others. Statements regarding CommVault’s beliefs, plans, expectations or intentions regarding the future are forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from anticipated results. CommVault does not undertake to update its forward-looking statements.

©1999-2010 CommVault Systems, Inc. All rights reserved. CommVault, CommVault and logo, the “CV” logo, CommVault Systems, Solving Forward, SIM, Singular Information Management, Simpana, CommVault Galaxy, Unified Data Management, QiNetix, Quick Recovery, QR, CommNet, GridStor, Vault Tracker, InnerVault, Quick Snap, QSnap, Recovery Director, CommServe, CommCell, SnapProtect, ROMS and CommValue, are trademarks or registered trademarks of CommVault Systems, Inc. All other third party brands, products, service names, trademarks, or registered service marks are the property of and used to identify the products or services of their respective owners. All specifications are subject to change without notice.

¹ ESG Research Report, 2010 IT Spending Intentions Survey, January 2010.
² ESG Research Report, 2010 Data Protection Trends, April 2010.

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SMALL and mid-sized businesses in Singapore are just being cautiously optimistic, reflecting the mood of the larger business community. Until we see a sustainable and more predictable global economic recovery through the end of the year and into 2011, it does make good sense to remain prudent in forecasting growth. Furthermore, certain sectors have yet to emerge from the slump and we’re merely seeing growth in areas that were in fact resilient in the midst of the recession, such as construction, biomedical and pharmaceuticals, and manufacturing.

Where our business is concerned, we are anticipating steady growth; not as extraordinarily sharp as other sectors might experience. Unlike other communications and marketing-oriented fields, public relations is not inevitably vulnerable to prevailing economic conditions. In a downturn, PR leads as an alternative, cost-effective platform to advertising and product or corporate branding roadshows that entail heftier marketing budgets. Being an SME gives us an edge over bigger multinational firms in lean times because our pricing is more competitive, and the approach and services are significantly more flexible. As the economy improves and companies re-energise their external audience outreach, PR remains a strategic part of the marketing mix, further providing agencies like ours opportunities to gain market share and increase revenues.

   
Read more in the 24 August 2010 issue of The Business Times.