For more than half of Malaysian mobile web users the mobile device is their preferred method of going online: InMobi Mobile is already challenging television and desktop for leading share of mind among Malaysian mobile web users Mobile is increasingly being used for entertainment communication and shopping Ease of use ... [Read More]
Four out of five Indonesian mobile web users say the mobile device is their preferred method of going online: InMobi For mobile web consumers mobile already surpasses television and other traditional media in terms of time spent and influence Ease of use and privacy are key drivers for Indonesias new mobile web consumer ... [Read More]
Mobile Marketing Association Makes it Easier to Buy Mobile Ads on Smartphone and Tablet Universal Ad Unit Guidelines Created by Industry Leaders From Both Sales and Buy Sides Singapore 16 December 2011 The Mobile Marketing Association (MMA) the leading global trade association for the mobile industry today releases the ... [Read More]
Social integration cloud deployment and data security will top IT agendas in the coming year Singapore December 15 2011 – Progress Software Corporation (NASDAQ: PRGS) a leading software provider that enables companies to be operationally responsive predicts that IT security demand for collaboration tools and web-bas ... [Read More]
Singapore and Hong Kong December 14 2011 International Data Corporation (IDC) has appointed Rice Communications as its PR partner for 12 months to manage communication activities across the Asia/Pacific region. From 1 December 2011 Rice Communications will be responsible for IDCs on-going strategic counsel issues tra ... [Read More]
Jakarta Indonesia December 8 2011 – National Instruments today announced the intention to open its first Indonesia office in Jakarta reinforcing commitments to expand its footprint in Southeast Asia. National Instruments is very pleased to be in Indonesia Southeast Asias largest and fastest growing economy. We ... [Read More]
Results of Deciphering Customer Acquisition study indicate marketers are missing opportunities to improve acquisition across the key channels of email social and mobile Singapore December 6 2011 e-Dialog a proven provider of integrated digital marketing solutions today revealed the key learnings of their 2011 stu ... [Read More]
Blugrapes Expands Into Malaysia Making inroads into Malaysian market is part of its regional growth Singapore 6 December 2011 Blugrapes Singapores leading social media consultancy is setting up local offices in Malaysia. The move into Malaysia is part of Blugrapes expansion plans into the rest of Southeast Asia a ... [Read More]
One rogue algorithm will do more damage than any human fraud to date says Progress Software Singapore December 1 2011 – Progress Software Corporation (NASDAQ: PRGS) a leading software provider that enables companies to be operationally responsive predicts that a rogue algorithm will cost a financial institution a bil ... [Read More]
Mobile Barcodes: an Overview for Marketers Explores Mobile Barcode Activation Functionality and Outlines Best Practices Singapore 1 December 2011 Mobile Barcodes: an Overview for Marketers is now available from the Mobile Marketing Association (MMA) the leading global trade association for the mobile channel ... [Read More]