Rice Communications Asia Pacific » In the News

e-Dialog Reveals The Top 10 Ways for Marketers to Drive Acquisition

Shruti — Thu, 02 Feb 2012 05:39:30 +0000

E-Dialog, a proven provider of integrated digital marketing solutions, today revealed the key learnings of their 2011 study, “Deciphering Customer Acquisition,” including 10 strategies for marketers to drive acquisition across the key channels of email, social and mobile.

Read the complete article on ADOI Magazine.

Adding byte to digital marketing

Shruti — Thu, 02 Feb 2012 05:11:43 +0000

Blugrapes making its mark in social media – By Joyce Teo

Two former Nokia colleagues Ryan Lim and Mark Lim went to lunch one day in 2006 and made a decision to start a company called Blugrapes offering mobile marketing solutions.

They were both involved with content development and were frustrated with the digital marketing options out there at the time.

With $2,000, they started the firm at Mr Mark Lim’s home and did not draw a salary from the business for a year. Things were slow until they moved into the social media marketing field in 2007. The company was one of two agencies to first introduce Facebook as a platform to brand marketers.

Read the complete article on The Straits Times.

Survey: mobile Web media use rising in S’pore

Shruti — Thu, 02 Feb 2012 05:09:20 +0000

Trend may herald shift in rapidly evolving ad industry – By PANG JIN HU

Mobile Web usage is likely to continue to grow and dominate Singaporeans’ consumption of media.
In an InMobi survey of 1,024 Singaporeans, users here spent an average of six hours consuming various
media daily. Around 30 per cent of the time, or nearly two hours per day, was spent on mobile Web
activities, the highest across all categories.

Read the complete article on The Business Times.

Alcatel-Lucent’s Swan moves to InMobi

Shruti — Thu, 02 Feb 2012 05:02:51 +0000

Independent mobile advertising network InMobi has announced the appointment of Anita Swan as the regional marketing director for Asia Pacific.

In her new role, Swan is in charge of the InMobi’s marketing strategy for the region with the global executive team. She will be responsible for expanding the company’s marketing efforts in Southeast Asia, China, Korea, Australia, New Zealand an India with the respective local marketing teams.

Read the complete article on Marketing-interactive.

InMobi: 57% of mobile web users in Malaysia access web via mobile devices

Shruti — Thu, 02 Feb 2012 05:01:39 +0000

A total of 57% of mobile web users in Malaysia are accessing the web via their mobile devices which are their top media choice, according to InMobi, the world’s largest independent mobile ad network.

Read the complete article on The Edge Malaysia.