E-Dialog a proven provider of integrated digital marketing solutions today revealed the key learnings of their 2011 study “Deciphering Customer Acquisition” including 10 strategies for marketers to drive acquisition across the key channels of email social and mobile.
Read the complete article on ADOI Magazine.
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Blugrapes making its mark in social media – By Joyce Teo
Two former Nokia colleagues Ryan Lim and Mark Lim went to lunch one day in 2006 and made a decision to start a company called Blugrapes offering mobile marketing solutions.
They were both involved with content development and were frustrated with the digital marketi ... [Read More]
Trend may herald shift in rapidly evolving ad industry – By PANG JIN HU
Mobile Web usage is likely to continue to grow and dominate Singaporeans’ consumption of media.
In an InMobi survey of 1024 Singaporeans users here spent an average of six hours consuming various
media daily. Around 30 per cent of the time or ... [Read More]
Independent mobile advertising network InMobi has announced the appointment of Anita Swan as the regional marketing director for Asia Pacific.
In her new role Swan is in charge of the InMobi’s marketing strategy for the region with the global executive team. She will be responsible for expanding the company’s marke ... [Read More]
A total of 57% of mobile web users in Malaysia are accessing the web via their mobile devices which are their top media choice according to InMobi the world’s largest independent mobile ad network.
Read the complete article on The Edge Malaysia.
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Latest research shows that 36 percent or around 40 million Indonesians prefer to access the mobile web for five hours on average daily compared to another 27 percent who prefer watching television.
Furthermore the research also found that mobile phones have become peoples constant companions as 69 percent of the surveye ... [Read More]
A study by mobile ad network company InMobi has revealed that 57% of mobile web users in Malaysia are primarily or exclusively accessing the Web via their mobile devices.
The study called The Mobile Impact on Media Consumption in Malaysia was conducted in partnership with market insights firm Decision Fuel and covered 14 mark ... [Read More]
Blugrapes’s first stop is M’sia a key Facebook market – By VICTORIA HO
Local social media consultancy Blugrapes is expanding into the region starting with Malaysia. It plans to spread its wings across Asean said Freda Kwok the company’s lead consultant in Malaysia.
Blugrapes has set aside about 20 pe ... [Read More]
Singapore based social media consultancy Blugrapes has expanded its Southeast Asia presence by officially setting up operations in Malaysia.
The company has had previous dealings in Malaysia by assisting local digital solutions agency Better for their client Maaduu.com which provides free video-on-demand online Korean TV progra ... [Read More]
Singapore-based social media consultancy Blugrapes has expanded its businesses to Malaysia by setting up local offices in the country.
Read the complete article on Campaign Singapore.
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