Virtual events extend reach March 2, 2010
Photo courtesy: New Zealand Trade Enterprise By Frances Manwaring CEO of Virtual Expos New Zealand on The Business Times Singapore VIRTUAL reality is one of the enduring images of science fiction: Think of epic action-hero battles compl ... [Read More]
The first 365 days! January 1, 2010
January 1 2010 marked our first anniversary. I cant believe its been a year already. Time really has flown by in a flurry of new ideas new clients and new colleagues. They came from all quarters: ex-clients word-of-mouth referrals ... [Read More]
Strengthening Ties Between Malaysia and New Zealand October 29, 2009
Coming of Age: FTA promotes trade in value-added sectors for future growth; reinforces already strong official business and people to people links The Malaysia-New Zealand Free Trade Agreement will further strengthen the long-standing fri ... [Read More]
Social Media Effectiveness Dominates Discussion at PR Week Global Conference October 8, 2009
My trip to the UK in September was important for many reasons. It was my first time out of Heathrow since 1998 my first time visiting the office of a client I have worked with for six years and the first time I have traveled so far to at ... [Read More]
Make Your Presence Felt September 20, 2009
Businesses are increasingly looking towards Social Media as another platform for their communications and an understanding of social media is becoming a key skill that employers are looking for. Regardless of your level of expertise and jo ... [Read More]
Mobile Marketing Basics September 20, 2009
Though there’s much excitement around mobile marketing’s rapid progression and advanced features there are still a number of organizations that are in the dark about the immense benefits of a mobile marketing campaign in these ... [Read More]
Public Relations: Transactional or Consultative Selling September 15, 2009
The Professor of Professional Selling Neil Rackham was in Singapore recently for a workshop sharing his internationally-renowned sales effectiveness methodology called SPIN Selling in the context of the global downturn. Huthwaite the le ... [Read More]
Mobile Marketing India Council Takes the Lead July 9, 2009
The India Council On July 09 the India Council of the Mobile Marketing Association held its second council meeting since it was set up in May this year. The conference call was attended by 30 representatives from member companies including ... [Read More]

 
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