Photo courtesy: New Zealand Trade Enterprise
By Frances Manwaring CEO of Virtual Expos New Zealand on The Business Times Singapore
VIRTUAL reality is one of the enduring images of science fiction: Think of epic action-hero battles complete with martial arts moves and superhuman agility or holograms that transport the human ... [Read More]
January 1 2010 marked our first anniversary. I cant believe its been a year already.
Time really has flown by in a flurry of new ideas new clients and new colleagues. They came from all quarters: ex-clients word-of-mouth referrals from clients colleagues friends journalists and partners through the IPRS every aven ... [Read More]
Coming of Age: FTA promotes trade in value-added sectors for future growth; reinforces already strong official business and people to people links
The Malaysia-New Zealand Free Trade Agreement will further strengthen the long-standing friendly relationship between New Zealand and Malaysia. Together with the Agreement establish ... [Read More]
My trip to the UK in September was important for many reasons. It was my first time out of Heathrow since 1998 my first time visiting the office of a client I have worked with for six years and the first time I have traveled so far to attend an international PR conference. So it ... [Read More]
Businesses are increasingly looking towards Social Media as another platform for their communications and an understanding of social media is becoming a key skill that employers are looking for. Regardless of your level of expertise and job focus the quickest way to demystify social media and turn it into a powerful business c ... [Read More]
Though there’s much excitement around mobile marketing’s rapid progression and advanced features there are still a number of organizations that are in the dark about the immense benefits of a mobile marketing campaign in these technology driven times. Some of the most asked questions I receive from such members of ... [Read More]
The Professor of Professional Selling Neil Rackham was in Singapore recently for a workshop sharing his internationally-renowned sales effectiveness methodology called SPIN Selling in the context of the global downturn. Huthwaite the leading sales performance improvement organization presented the event in partnership with ... [Read More]
The India Council
On July 09 the India Council of the Mobile Marketing Association held its second council meeting since it was set up in May this year. The conference call was attended by 30 representatives from member companies including Coca-Cola MKhoj Mobile2Win BuzzCity and Quasar.
Co-Chairs driving the India Council a ... [Read More]