Out There Media launched the Malaysia Airlines (MAS) Global Sale Campaign in Malaysia, to engage
subscribers who had indicated ‘travel’ as a category of interest.

Background
The MAS Global Sale Campaign was conducted in November 2010 in Malaysia. It aimed to reach subscribers
aged between 25 and 40, who had indicated ‘travel’ as a category of interest.

Aim
It was to promote offers to domestic and international destinations – Hong Kong, Bangkok and London, valid
from 8 to 15 November 2010 – and to promote offers to international destinations.

Execution
The agency engaged target audiences by SMS, asking them to choose a favourite destination. After they
replied, they received an SMS indicating the promotional fare for their choice destination as well as the
Malaysia Airlines website for information and booking.

Results
Achieving a 21.5% response rate, this campaign surpassed the average performance benchmark of 8% in
similar campaigns. The high engagement rate directed greater awareness to the competitive fares offered and
the main website.

Case study placement with Campaign Asia.

MANILA – HSBC used mobile advertising, via Globe Telecom’s Out There Media mobile advertising solution, to get women to sign up for its Red Mastercard credit card.

Background

Major mobile operator in the Philippines Globe Telecom teamed up with Out There Media to offer mobile advertising solutions to tier one advertisers including FMCG, fast-food and banking brands. HSBC was among the clients contributing to some US$4 million worth of advertising committed upon the launch of the offering on Globe Telecom.

Aim

HSBC wanted to reach Filipino women in Metro Manila and Cebu, aged 25 to 45 years of age, to encourage them to sign up for the female-targetted HSBC Red MasterCard. The campaign sought to drive uptake of the credit card by rewarding spending with complimentary shoes from major high street chain Charles & Keith.

Read the rest of the article at Campaign Asia.

New Zealand Geothermal Association at World Geothermal Congress 2010
New Zealand Trade & Enterprise

Bali, Indonesia | April 2010

The New Zealand Geothermal Association and the New Zealand Trade & Enterprise engaged Rice Communications in April 2010 to help drive positive media coverage on their participation at the World Geothermal Congress 2010 April 25-30, 2010 in Bali, Indonesia. •The objective was to position New Zealand as a geothermal leader with its pioneering role in harnessing geothermal energy resources, industry expertise, and overall commitment to promote clean, sustainable energy. Additionally, Rice Communications was to leverage participation at WGC2010 to raise the profile of New Zealand energy companies and convey their commercial acumen to deliver on the world stage.

Rice Communications was successful in obtained positive media coverage in both print and online media channels. In addition, we secured interviews and article placement for our client in tier 1 publications including Jakarta Post, Globe Asia, Koran Investor Daily and Indonesia Mining Magazine Petro Miner.

Singapore Emulsion Fuel Pte Ltd
Launch of emulsion diesel production facility

Singapore | February 2010

Singapore Emulsion Fuel Pte Ltd engaged Rice Communications in January 2010 to provide PR & Corporate Communications support for the launch of SgEF’s emulsion diesel production facility in Tuas on February 5, 2010. Despite a tight lead time, Rice Comms was able to secure extensive media coverage in Singapore’s top tier media namely the Straits Times, Business Times, Lianhe Zaobao and Channel News Asia; and create recognition for SgEF amongst potential customers and investors in Singapore and overseas.

Greenbills
GreenPost campaign

Singapore | November 2009 to February 2010

GreenBills Pte Ltd engaged Rice Communications in November 2009 to develop and implement a limited PR campaign to create awareness for its flagship eco-friendly billing solution, GreenPost.

Over a period of three months, Rice Comms sought to build GreenBills’ profile in Singapore and the region through tier-1 interviews and article placements, supported by a social media campaign. During this period, Rice Comms secured an email interview with Straits Times as well as interviews appearing on Bloomberg TV’s Asia Confidential  and Channel News Asia’s Eco Ventures. Rice Comms actively engaged the social media community with regular news and eco-features posting on Twitter and Facebook;  drove  traffic to the GreenPost website, and connected  GreenPost with eco-bloggers.