Dentsu to Drive Sponsorships for 27th SEA Games – Myanmar 2013

Posted by • April 10, 2013 • Category: Press Releases

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Dentsu Sports Asia selected as Sponsorship Management Consultant for upcoming Games in Myanmar

SINGAPORE – April 10, 2013: Dentsu Network Asia ( today announced a major breakthrough for its sports marketing business with the Government of The Republic of the Union of Myanmar confirming the official appointment of Dentsu Sports Asia as Sponsorship Management Consultant for the 27th SEA Games to be held in the country later this year. The agreement was signed earlier today between the Ministry of Finance and Revenue of The Republic of the Union of Myanmar and Dentsu Sports Asia.

The biennial multi-sport SEA Games will be staged in Myanmar from December 11 – 22, 2013. Host nation Myanmar and 10 countries from Southeast Asia (Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Timor Leste and Vietnam) will participate in the Olympic-style extravaganza featuring over 30 sports. The last time Myanmar hosted the SEA Games was in 1969.

“The SEA Games is one of Southeast Asia’s biggest sports events and Dentsu Sports Asia is proud to be partnering with the Organizing Committee in making the Games a commercial success,” said Kunihito Morimura, President and Chief Executive Officer of Dentsu Sports Asia.

“The eyes of the world are on Myanmar and at Dentsu, we’re excited about bringing the SEA Games to the rest of the world. As the first international event of this magnitude to be held in Myanmar in recent times, the SEA Games present a range of opportunities for businesses looking to enter the hearts and minds of the people of Myanmar,” said Dick van Motman, Chairman and Chief Executive Officer, Dentsu Network Asia.

Under the terms of the appointment, Dentsu Sports Asia will assist the 27th Southeast Asian Games (SEA Games) Organizing Committee and the Government of the Republic of the Union of Myanmar in its effort to procure and select sponsors. Dentsu Sports Asia will partner with JK Consulting & Management, an affiliate of the JK Group. With Dentsu based in Singapore and Japan, with a regional network of over 20 offices across Asia, and JK Consulting & Management based in Thailand and Myanmar, both companies will combine their experience in their respective markets to approach potential sponsors and negotiate sponsorship packages for the 27th SEA Games.

Added van Motman, “This partnership solidifies Dentsu’s position as a truly integrated agency network, with a comprehensive business across multiple disciplines. We look forward to utilizing our capability and experience with global sporting events including the FIFA World Cup, the Olympic Games, and the Asian Games to provide a unique service offering to our clients.”

Photo - Dentsu to drive sponsorships for 27th SEA Games - Myanmar 2013_Small

Left  : Kunihito Morimura, President & CEO,  Dentsu Sports Asia
Middle : H. E. Dr. Maung Maung Thein, Deputy Minister, Ministry of Finance & Revenue, The Republic of The Union of Myanmar
Right : Hardy Yang, Branch Manager, Dentsu Asia Myanmar Branch Office

About Dentsu Sports Asia (DSA)
Dentsu Sports Asia, a subsidiary of Dentsu Inc., was established in 2010 with the aim of expanding the group’s global sports business. The firm offers full service solutions to local, regional, and international sports clients. Based in Singapore, DSA handles marketing rights management including, broadcast rights distribution, sponsorship sales, event coordination, public relations and other media services to clients throughout the Asia Pacific, Middle East, Oceania and Africa.

About Dentsu Network
During its 112-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge.

Dentsu Network, headquartered in New York and Tokyo with 82 offices in 29 countries, leverages its global talents and capabilities to continually reinvent ways to make our clients more successful. Our Dentsu-branded offices and best-in-class agencies – including mcgarryBowen, 360i, Firstborn, Steak, &c., Taproot and Media Palette – provide marketing and communications solutions through collaboration, innovation, and entrepreneurism. For more information, please visit

Media Contact
Sonya Madeira / Amala Naravane
Rice Communications for Dentsu Asia/Network
M: +65 94501090 / +65 8186 9460 /

Chew Jin Jia
Account Executive
Dentsu Sports Asia Pte Ltd
T: +65 6438 4729
M: +65 9180 7198

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