Singapore, January 17, 2012 – Distribution Central® Pty Limited, a leader in technology distribution and channel services, has signed an agreement with Syncsort to be the first distributor of the NetApp Syncsort Integrated Backup (NSB™) solution in Singapore.

“Distribution Central has a proven record of success as a distributor in Asia Pacific, offering the strong technical expertise and value-added services required to bring a modern data protection solution like NSB to Singapore,” said Arun Kant, managing director for Asia Pacific, Syncsort. “NSB combines best-in-class NetApp functions such as snapshots, replication, mirroring, deduplication and clones with Syncsort’s high-speed backup and recovery technologies into a single, integrated solution. This enables resellers to engage more strategically with clients and solve their most critical data protection challenges faster and easier.”

“NSB is a complementary addition to our vendor portfolio in Singapore, building on our commitment to deliver innovative, best-in-class technology,” said Nick Verykios, managing director at Distribution Central. “Syncsort’s strong commitment to the channel as well as Distribution Central’s sales and technical expertise form a powerful combination that will enable resellers to generate additional revenue for their existing NetApp business and sell into new accounts.”

As organizations increasingly turn to virtualization and cloud computing to gain greater efficiency, flexibility and cost savings, they face new challenges in consistently completing backups of growing data volumes within compressed timeframes. NSB provides integrated backup and disaster recovery with a new level of simplicity, control and efficiency for protecting today’s physical and virtualized server environments.

Distribution Central will deliver NSB supported by its own end-to-end channel support services including pre-sales technical support, post-sales field support, online configuration tool, online partner portal, renewal and asset management, training and education programs and channel marketing programs.

“The partnership with Syncsort and Distribution Central extends our Integrated Data Protection portfolio, enabling customers to achieve reduced backup times, rapid recovery through Instant Virtualization, bare metal recovery to dissimilar hardware, and a single pane of glass with a snapshot catalog to manage data protection. This is definitely an extension of channel partners’ backup and recovery strategies, making it easy for end customers to enjoy cost savings and optimal operational efficiencies from their existing investments,” said Scott Morris, Managing Director, NetApp, ASEAN.

About Syncsort
Syncsort is a global software company that helps the world’s most successful organizations rethink the economics of data. Syncsort provides record-setting data performance and rapid time to value through easy to use data integration and data protection solutions. With over 15,000 deployments, Syncsort has transformed decision making and delivered more profitable results to thousands of customers worldwide. For more information visit: www.syncsort.com.

About Distribution Central® Pty Limited
Distribution Central provides specialised, technical-service oriented distribution and channel support for contemporary IT products, including our custom-built Software-as-a-Service solutions that create real efficiencies and business benefits for our customers.

Distribution Central recognises that the IT channel needs a partner focused solely on deploying information technology and communications technologies at the forefront of the IT adoption cycle. Its business is built upon an intimate and superior understanding of these technologies, the vendors that operate in this market and the diverse needs of customers ranging from very small businesses to large enterprises and government departments. Distribution Central is headquartered in Sydney, Australia, with branch offices in Melbourne, Canberra, Brisbane, Perth, Auckland and Singapore.

For more information visit www.distributioncentral.com.sg and www.rededucation.com

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