Mobile social platforms help telcos up retention, revenue
SINGAPORE–It is not enough for operators to simply provide access to popular Web services such as Facebook, Twitter and Google as this will not lead to revenue growth beyond data traffic to these sites. Rather, Asia-Pacific telcos need to “be brave” and look to create a mobile-based social platform for their users to increase stickiness and boost dwindling average revenue per user (ARPU).
That was the call by Michael Yin, CEO of Mozat, a local company founded in 2002 which specializes in designing and marketing mobile social networks for mobile carriers and service providers. He told ZDNet Asia in an interview Tuesday that many operators today are simply offering users access to services they frequent such as Facebook and Twitter, but this is self-limiting and relegates operators to being just “dumb pipe” providers.
In order to increase customer loyalty and interactivity, telcos will need to seriously consider developing their own mobile social networking platform that encompasses services such as instant messaging (IM), and that allow users to post messages and pictures on popular sites such as Facebook, as well as social games for in-app monetization opportunities, Yin said.
Read the rest of the article at ZDNet Asia.