Globe mobile ad service powers McCafe campaign
GLOBE Telecom and its mobile advertising partner, Out There Media (OTM), announced that its permission-based mobile advertising (m-ads) platform My Rewards, My Globe Plus have already signed up over two million opt-in subscribers since launching in November last year.
“This is another milestone for Globe as we continue to explore new revenue streams to sustain the growth of our business, as well as drive innovation in the telecoms market,” said Minette Navarrete, Head for New Business of Globe.
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“We are pleased with the success of our mobile advertising platform as evidenced by our growing subscriber base.”
Fast food giant McDonald’s is one of the newest additions to the roster of brands using the m-ads platform to engage their target consumers.
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