Singapore’s fractionalised PR industry offers opportunities and challenges alike
By Madhavi Tumkur
… When Sonya Madeira-Stamp, the managing director of East West PR decided to set up her own Rice Communications last June, she became one of the many top-guns in the PR industry who showed the confidence to support her practice with just one or two clients. Her client list has now grown to 20 in 19 months.
“Larger organisations have corporate standards, hierarchies, offer fewer chances of recognition and the scope of work is very different,” says Madeira-Stamp. “For someone like me who was ambitious, I wasn’t able to take up the kind of work that I wanted or the responsibility to advance up the ladder.
Read the article in full at Campaign Asia