By Ken Denman 06 Jul 2010

Mobile operators continue to occupy the ideal position in relation to the end-user. From their central vantage point, operators can collect and accumulate the knowledge that is key to monetising the mobile Internet.

The growth of mobile data services has taken a significant upward jump around the world. Operators are increasingly seeing demand for data services such as personal global positioning system (GPS), social networking, mobile Internet, and location-based services to compete with core voice and messaging traffic.

At present, it’s a relatively small proportion of consumers who have smart phones which account for a large proportion of data traffic. AT&T reported in December 2009 that three per cent of its customers consumed 40 per cent of its network resources. But smart phones are the fastest growing category among mobile handsets, and so the proportion of consumers demanding data services will increase significantly over the coming years.

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