NZ sees Cebu as viable for its F&B products
By Jessica B. Natad (The Freeman) Updated July 28, 2010
CEBU, Philippines – Cebu’s growing tourism industry has prompted the government of New Zealand to strengthen and expand its presence in the province after seeing Cebu as a viable commercial market for the country’s food and beverage products.
In an interview, New Zealand Trade and Enterprise (NZTE) regional director for South and Southeast Asia Alan Koziarski said the mushrooming of hotels, resorts and restaurants in Cebu due to the increasing number of foreign tourists in the province makes it ready for the entry of relatively expensive New Zealand-produced food and beverage.
“Cebu is ready for New Zealand products. We feel that Cebu is an untapped market for us. Although these are (relatively expensive) of cost, our products are of premium quality. These are products of research and development,” he told The Freeman on the sidelines of the 11th Cebu Food Expo held last week at the Waterfront Cebu City Hotel and Casino.
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