Singapore: July 27, 2010 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) has invited nominations for its Sixth Annual Global Industry Awards Program aimed at honouring leading marketers from around the globe who have made mobile a successful media channel. With APAC’s global position as a hotbed for mobile innovation, MMA is encouraging marketers from the region to enter their cutting edge work into this global race. The final deadline to submit nominations is August 20, 2010.

“The MMA Global Awards recognise exceptional companies, people and campaigns worldwide that have made mobile a successful marketing and advertising channel. With a customer base that remains receptive to new mobile technology as well as mobile marketing messages, APAC has hosted some of the most outstanding campaigns in the mobile industry. Asian marketers have been tremendously successful in recognizing and selling mobile as an important and indispensible extension of the current marketing efforts of brands. We are hoping to see greater participation from companies and individuals from APAC at this year’s awards,” said Mr Rohit Dadwal, Managing Director, MMA Asia Pacific Pte Ltd.

Marketers have made some exciting mobile predictions for 2010 and beyond. Mobile video consumption is set to increase significantly. Services that enable video conferencing and the networks and handsets that support it will also proliferate in the coming years. Augmented reality will start playing a larger role in location-based advertising. Proliferation of standardized technology and higher quality camera phones will not only lead to increased adoption of mobile barcodes and coupons, but will also offer a whole new access point to content.

The Awards ceremony will bring together nominees from all parts of the world to share their campaigns and regional perspectives that are reflective of these vibrant times in mobile. Apart from Asia Pacific, the Annual Awards see representation from North America, Central & Latin America, Europe, Africa and Middle East.

Last year’s event saw 17 nominations from the APAC region. Winners included outstanding regional campaigns produced by market leaders such as Phonevalley, AURA Interactive, The Hyperfactory and Tribal DDB India.

The 2010 Annual Global MMA Awards categories include:
• Best Use of Mobile Marketing
o There are six categories for the Best Use of Mobile Marketing Award which include:
 Branding
 Cross Media Integration
 Direct Response
 Product/Services Launch
 Promotional
 Relationship Building
• Innovation
• Social Impact
• Mobile Marketing Academic of the Year
• Outstanding Individual Achievement in Mobile Marketing
• Mobile Marketing Association Award for Overall Excellence

Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Awards web page at www.mmaglobal.com/awards for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held on November 17, 2010 in Los Angeles – www.mobilemarketingforum.com

About the MMA (Mobile Marketing Association)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

# # #

Press Contacts:

Archana Muthappa
Rice Communications
T: +65 6221 8729
E: archana.muthappa@ricecomms.com

Shruti Soni
Rice Communications
M: +91 98733 54750
E: shruti.soni@ricecomms.com