Sonya Madeira Stamp
Managing Partner
Rice Communications

CROSS cultural awareness is a must for companies seeking to close business deals or market their products and services overseas. In fact, it has become so crucial that there should be an effort to imbibe this understanding and respect for cultural differences across an organisation, and for each member of the team to be able to respond constructively to cultural nuances.

I would highly recommend nurturing cultural diversity in the workplace. Having a multicultural work environment gives us a huge advantage when we bid for projects that extend outside Singapore. Our consultants have lived or worked for many years in countries such as Australia, Hong Kong/China, India, Malaysia, and the Philippines. They contribute their in-market knowledge, experience, local language skills, as well as key business or influencer contacts whenever needed, and this significantly bolsters our credentials and business pitch.

 
 
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