Independent research from e-Dialog, a company within the GSI Commerce Marketing Services division, has revealed that e-mail is a powerful driver of multichannel activity, particularly among Asia-Pacific consumers.

According to the e-Dialog Global E-mail Attitudes Survey  of 13,000 consumers in 13 countries in Asia-Pacific, Europe, and the U.S., 67% of consumers in Asia-Pacific have made a purchase in a store or over the phone as a result of receiving a marketing e-mail. This is significantly higher than the global average of 58%. On top of this, 65% of consumers in the region—and 57% globally—said they would be more likely to buy a product in a store after receiving a marketing e-mail about it…

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