CommunicAsia 2010 has finally come to a close and it was a busy but interesting week for the Rice team. Despite the absence of some regular exhibitors, and some companies’ scaled-down presence, CommunicAsia 2010 still delivered its best.  Five of our clients were involved in the show this year – from the easy file-sharing enabled by iTwin to an interactive forum hosted by Emerson Network Power for telecom operators, our clients garnered the interest of potential customers, investors and the media.

Emerson Network Power hosted CommsConnect, an interactive forum that provides telecom operators with integrated solutions that focuses on the deployment of high-performance networks. It aims primarily to address the complexities of owning and maintaining telecom networks, and challenges related to cost and energy usage. There was a good turnout and a group media briefing was organised on Day 1.

Hughes Network Systems, LLC (HUGHES) a global leader in providing broadband satellite networks and services for large enterprises, governments, small businesses, and consumers, hosted its annual “Hughes Breakfast Seminar” with great success. This year’s event had the best turnout compared to other events that were organised in Singapore.

Inmarsat plc (LSE: ISAT), a veteran participant at the annual show launched its first global satellite handheld, the IsatPhone Pro. The launch garnered media’s interest from the UK, Australia, Malaysia, Singapore, Hong Kong and China. It was a great success for Inmarsat as they were ranked fifth among the top 10 hot gadgets premiered at the show this year.

iTwin made its CommunicAsia debut with the introduction of its remote data access device. The iTwin was one of the hottest gadgets displayed at the show this year. The product, targeted to the mass market, consists of two devices that can be plugged together which act as physical “keys” to enable two computers to share files over the Internet. Throughout the four days, iTwin’s demo attracted 2,000 visitors including bloggers, member of the press and consumers to its booth.

The Mobile Marketing Association (MMA) held a one-day seminar programme on Mobile Marketing and Advertising as part of the CommunicAsia Summit 2010. The seminar attracted a great many participants who were eager to hear from speakers from MMA-member organisations including AdMob, Unilever, Yahoo! Navteq Media, Motorola and Pudding Media who provided valuable insights into the industry. A joint media roundtable was also organised for MMA and Admob – the session explored the deeper perspectives and future trends of mobile marketing in Asia and U.S.

Overall it was an exciting and fruitful four days and as we look forward to the next CommunicAsia, the team has started making preparation for other upcoming events, including Mobile Asia Congress 2010 that will take place in Hong Kong in November.