Topshop and Topman invite you to check in on Foursquare!
SINGAPORE, 12 MAY 2010: Topshop and Topman, with their penchant for all things fashion, will get you walking in your cyber stilettos. The first fashion retailer in Asia to adopt a location-based service, Topshop and Topman will allow users to virtually check into specific stores on the popular Foursquare social network platform and get rewarded for it.
“Being epitomised as a fashion authority, Topshop/Topman is the fashion destination and epicentre for all who are fashion savvy! Capturing the zeitgeist every season, Topshop and Topman blend cutting edge style with purse-friendly prices to bring all fashion conscious shoppers their twice-a-weekly fashion fix. We find Foursquare a perfect platform to excite, engage and interact with our target audience, making their shopping experience more fun, unique and rewarding. This is totally in sync with our fashion forward brand positioning!”
- Lisa Chai, Senior Marketing & Communications Manager – Wing Tai Clothing Pte Ltd
Wing Tai Clothing manages Topshop and Topman in Singapore; and has engaged Vocanic, a Word-of-Mouth and Social Media Marketing agency, to conceptualise and execute the campaign. Tips and tags are added to location pages of participating stores and “specials” are activated on Foursquare. Whenever customers check into selected Topshop or Topman outlets, they will be rewarded with a $10 discount with a minimum $80 spent redeemable on the spot. Customers who have checked into specific Topshop/Topman stores more than anyone else will be crowned the “Fashion Mayor” of that store. Weekly fashion mayors get to win a host of exciting merchandise at both Topshop and Topman every week at all participating outlets. The winner will be selected every Tuesday from 2pm onwards.
Additionally, fashionistas can watch out for Topshop/Topman “Snappin’ Surprise” challenge taking place on Thursday 20 May 2010, where the winner walks away with a Topshop/Topman gift card. Simply keep a stakeout on our Fashion Fast Forward Facebook fan page, Twitter and Foursquare for details of this challenge!
Topshop and Topman stores across 5 locations in Singapore are currently participating in this social platform interaction.
- Topshop/Topman Bugis Junction – #01-22-29
- Topshop/Topman ION Orchard – #B2-01/#B3-02
- Topshop/Topman Raffles City – #02-39
- Topshop/Topman VivoCity – #01-72
- Topshop/Topman Tampines 1 – #02-16/#01-25-27
For media and other enquiries, please contact:
Wing Tai Clothing
Lisa Chai – Senior Marketing & Communications Manager
DID: 6309 1240, Mobile: 9384 0609 or email firstname.lastname@example.org
Lynn Tan – Customer Relationship Management Officer
DID: 6309 1241, Mobile: 97936402 or email email@example.com
Rice Communications for Vocanic
Sonya Madeira Stamp
Tel: +65 6223 8729
Mobile: +65 9450 1090