India, April 07, 2010 – AdMob, one of the world’s largest and fastest growing mobile advertising networks, announced today that mobile web traffic in India has crossed a milestone figure of One Billion per month. Since the inception of its India Operations in June 2009, mobile web traffic in India has increased significantly from 502 million to 1.2 Billion in March 2010.

“We are thrilled to reach and cross this landmark figure of over One Billion and hope to continue contributing toward the mobile ecosystem in India. The reported growth of over a 100 percent in less than a year is a testament to the growing Indian mobile web marketplace, we look forward to what is next given improved data plans and enhanced device capabilities” said Jeff Merkel, VP and Managing Director for APLA.

India generates the second highest Mobile Web traffic globally on the AdMob platform following the USA. According to Mahesh Narayanan, Country Manager India, AdMob “Mobile ownership and usage far outstrips ownership of PCs with Internet access in India. In the near future Mobile Internet usage is going to overtake fixed line internet usage in India.”

The AdMob platform includes a network of premium publishers and high quality content. Advertisers have the unique opportunity to drive consumer acquisition and brand engagement on the mobile web using this platform.

“Mobile is already a vital component of the overall digital strategy for most marketers and advertisers are increasingly capitalizing on this opportunity to reach new consumers & engage with existing ones in India” said Mahesh Narayanan, Country Manager, India, AdMob.

In India brands such as Nokia, Vodafone, ICICI Bank, Travelocity, Toyota and Warner Bros. Pictures have already been using this platform to meet their mobile web advertising goals.

About AdMob
AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

Contact:
Rice Communications for AdMob
Sonya Madeira Stamp
+65 9450 1090
sonya.madeira@ricecomms.com

Rice Communications for AdMob
Shruti Soni
+91 98733 54750
shruti.soni@ricecomms.com