Greenbills
GreenPost campaign

Singapore | November 2009 to February 2010

GreenBills Pte Ltd engaged Rice Communications in November 2009 to develop and implement a limited PR campaign to create awareness for its flagship eco-friendly billing solution, GreenPost.

Over a period of three months, Rice Comms sought to build GreenBills’ profile in Singapore and the region through tier-1 interviews and article placements, supported by a social media campaign. During this period, Rice Comms secured an email interview with Straits Times as well as interviews appearing on Bloomberg TV’s Asia Confidential  and Channel News Asia’s Eco Ventures. Rice Comms actively engaged the social media community with regular news and eco-features posting on Twitter and Facebook;  drove  traffic to the GreenPost website, and connected  GreenPost with eco-bloggers.