In September 2009, Professor of Professional Selling and Creator of world-renowned SPIN® Selling methodology for sales effectiveness, Neil Rackham, was in Singapore for his workshop event, Neil Rackham … Live in Singapore.

The founder of Huthwaite, a sales effectiveness consulting company,  appeared on Bloomberg’s Asia Confidential with Bernie Lo, in an interview that discussed the art and science of selling in a recession, old but gold strategies that defy the test of time, and how the “cheaper than others” strategy isn’t the only strategy to do business.

In a ‘Live’ Q&A session with a fund manager from Tokyo, Neil Rackham also dishes out tips and advice on how to attract more customers and achieve better sales performance.

For more information, read the other articles about Neil Rackham and Huthwaite here.