Email deliverability solutions provider announces the largest trusted domain whitelist for email receivers

San Francisco, March 1, 2010 – BoxSentry, an innovative email deliverability solutions provider, today launched TrustCloud, a “Trust-as-a-Service” solution for Internet Service Providers (ISPs) and other receivers of email. This was announced at the RSA Conference USA 2010, the world’s largest conference for the IT security industry, being held this week in San Francisco.

TrustCloud helps receivers to accurately identify legitimate senders of email from trusted domains. This, in turn, enables them to reduce their rate of false positive errors, which can rise as high as 2 percent of legitimate email volume.

Manish Goel, CEO of BoxSentry, underscored the importance of email as part of today’s communication processes. “Email is critical for so many key business processes within an organization. It has become the most common way of communicating with an organization’s customers, suppliers and business partners. Protecting the integrity of email communications is therefore more vital than ever to ensure business integrity,” he said.

Over 200 billion emails are sent and received daily, 85 to 90 percent of which are unwanted, including spam, malware and viruses. Of the 10 to 15 percent of emails which are wanted, recent research estimates that over 100 million legitimate messages are failing to reach end users every day. These are either being rejected at the gateway, or being condemned to the junk folder. A key reason that these false positive errors occur is because anti-spam solutions are unable to judge the legitimacy of the sender. To solve this problem, BoxSentry has developed TrustCloud, a service which helps receivers accurately identify and deliver good emails based on the sending domain’s reputation.

Over three years in the making, TrustCloud offers the industry’s most comprehensive list of trusted sending domains. Uniquely, TrustCloud also has deep coverage of domains across the Asia Pacific region, a region which to date has remained largely ignored.

Mr. Goel added, “Deliverability of email communications with and within Asian countries has to date been a challenging issue due to aggressive anti-spam systems and the inability to accurately distinguish between those senders who are legitimate and those who are not.”

The TrustCloud domain whitelist already contains several hundreds of thousands of the most reputable, trusted email sending domains from right across the world. More are continually being added as more and more partners join the network.  TrustCloud is unlike existing commercial providers of domain reputation lists in that senders listed on TrustCloud have not paid to be on the service.

“TrustCloud was created by running sophisticated machine learning analytics to detect patterns in several years’ worth of traffic of email communications worldwide,” said Mr. Goel.

TrustCloud’s analytics engine continually monitors sender behavior to ensure that trusted senders remain on TrustCloud and new trusted sending domains are dynamically added as confidence in their legitimacy is established and authenticated.

“With the ongoing roll out of IPv6, IP block lists will become a much less effective as a way of filtering out unwanted email. Rather, the industry will need to view the problem through a different lens, one in which “filtering in” legitimate email will become the preferred approach. This can best be done by identifying and authenticating legitimate sending domains which have earned a positive reputation and can therefore be trusted. This is the objective of TrustCloud,” Mr. Goel added.

ISPs, enterprises and governments can use TrustCloud to improve customer satisfaction and reduce the total cost of operating their email infrastructure by “fast tracking” emails from trusted senders. It can help them provide a higher quality of service to their users by improving the effectiveness of their email filtering and virtually eliminating false positives.

TrustCloud can be used alone or in conjunction with sender authentication technologies such as Sender ID / SPF and DKIM.  Meng Weng Wong, lead developer of SPF and Product Manager for TrustCloud, said, “The anti-spam community has been deploying sender authentication technologies since 2003. However, authentication was always meant to complement reputation. Now, with the launch of a truly global sender reputation service, the industry will have the ability to make use of the power which authentication was designed to deliver.”

For more on TrustCloud and to meet the senior executives from BoxSentry in person, please visit Booth 1937 at RSA Conference 2010 between March 1 and 4, 2010.

Additional information on TrustCloud can be viewed at http://trustcloud.boxsentry.com/

About BoxSentry

BoxSentry is an innovative email integrity solutions provider headquartered in Singapore with operations worldwide and clients in 15 countries. BoxSentry’s solutions for email integrity combine the key components of reputation, authentication and online trust to ensure business-safe email. BoxSentry’s approach to email deliverability is redefining the email security agenda. For more information, please visit www.boxsentry.com.

Media Contacts:

Natasha Kiroyan
Rice Communications for BoxSentry
M: +65 8484 1981
E: natasha.kiroyan@ricecomms.com