Mobile Internet Popularity and Strong Local Advertiser Interest Driving Industry Growth

Singapore, January 25, 2010 – AdMob, one of the world’s fastest growing mobile advertising networks, has announced a partnership with Telkomsel to deliver targeted mobile advertising to millions of mobile internet users. AdMob serves more than 400 million ads to millions of unique users in Indonesia each month, making it the company’s third largest market by volume.

“AdMob is committed to helping grow the mobile advertising opportunity in Indonesia by giving publishers the ability to effectively monetize their mobile traffic, and advertisers the ability to connect with consumers. As Indonesia’s largest operator Telkomsel has had a direct role in driving mobile internet adoption with flexible data plans and focused awareness campaigns,” says Jeff Merkel, Vice President and Managing Director of Asia-Pacific and Latin America.

AdMob provides an easy way for mobile Web publishers and application developers to monetize their mobile traffic with advertising. AdMob’s suite of services includes Analytics, ad support across multiple mobile platforms and the ability for publishers and developers to reserve a portion of their inventory to serve house ads. AdMob is committed to giving mobile publishers and developers the control and tools they need to increase monetization opportunities and in turn grow the mobile ecosystem.

“As the best and leading mobile lifestyle and solutions provider in the region, we are determined to transform this business by implementing a new platform of services, one of which is mobile advertising. Working with AdMob is a cornerstone of our commitment to developing a strong, multi-dimensional mobile advertising business,” says Krish Pribadi, Telkomsel’s Vice President of Mobile Advertising Management.

Advertisers are leveraging the rapid growth of mobile advertising to extend their reach and generate measurable results. AdMob has worked with dozens of local and regional advertising partners including Detik, Nokia, Microsoft, and PayPal. AdMob’s localized sites for English, Bahasa or Chinese deliver the rich functionality, detailed targeting options, and robust self-serve capabilities advertisers seek. In-depth analytics and metrics are available to provide detailed evaluation of return on investment to determine the success of brand outreach and campaigns.

About AdMob
AdMob is one of the world’s largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorprated in April 2006, AdMob provides tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

Contact:
Rice Communications for AdMob
Sonya Madeira Stamp
Tel: +65 6223 8729
Mob: +65 9450 1090
Email: sonya.madeira@ricecomms.com