Mobile Internet Popularity and Strong Local Advertiser Interest Driving Industry Growth

Singapore, January 25, 2010 – AdMob, one of the world’s fastest growing mobile advertising networks, has announced partnerships with mobile operator Indosat, and leading internet portal Detik.com, to deliver targeted mobile advertising to millions of Indonesian consumers. AdMob serves more than 400 million ads to millions of unique users in Indonesia each month, making it the company’s third largest market by volume.

“AdMob is committed to helping grow the mobile advertising opportunity in Indonesia by giving publishers the ability to effectively monetize their mobile traffic, and advertisers the ability to connect with consumers. Indosat is a valued publisher partner of AdMob, and has had a direct role in driving mobile internet adoption with flexible data plans and focused awareness campaigns,” says Jeff Merkel, Vice President and Managing Director of Asia-Pacific and Latin America. “We are also partnering with innovative media companies such as Detik to offer their reach to agencies and direct response advertisers.”

AdMob provides an easy way for mobile Web publishers and application developers to monetize their mobile traffic with advertising. AdMob’s suite of services includes Analytics, ad support across multiple mobile platforms and the ability for publishers and developers to reserve a portion of their inventory to serve house ads. AdMob is committed to giving mobile publishers and developers the control and tools they need to increase monetization opportunities and in turn grow the mobile ecosystem.

“Indosat’s content and services have been designed to encourage adoption of WAP browsing across our entire subscriber base, and the results have been strong,” says Sumantri J. Yuwono Acting Group Head of VAS Marketing of Indosat. “As a pioneer in the Indonesia mobile advertising market we are proud to partner with AdMob.”

Advertisers are leveraging the rapid growth of mobile advertising to extend their reach and generate measurable results. In addition to partnering with AdMob for monetization, leading online portal Detik also took advantage of the Company’s scale and online tools at the launch of Detik Mobile: “Across media, AdMob has proven the most effective in driving sustained awareness of Detik’s mobile offering,” says Hugo Diba, Commercial Vice President of Detik. “We have been impressed with the breadth of AdMob’s network and tools such as Analytics, and continue to value our partnership with AdMob.”

In addition to Detik, AdMob has worked with dozens of local and regional advertising partners including Nokia, Microsoft, and PayPal. AdMob’s localized sites for English, Bahasa or Chinese deliver the rich functionality, detailed targeting options, and robust self-serve capabilities advertisers seek. In-depth analytics and metrics are available to provide detailed evaluation of return on investment to determine the success of brand outreach and campaigns.

About AdMob
AdMob is one of the world’s largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorprated in April 2006, AdMob provides tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

Contact:
Rice Communications for AdMob
Sonya Madeira Stamp
Tel: +65 6223 8729
Mob: +65 9450 1090
Email: sonya.madeira@ricecomms.com