SINGAPORE [December 15, 2009] – Emerson Network Power, a business of Emerson (NYSE:EMR) and the global leader in enabling Business-Critical Continuity™, has engaged Rice Communications as its PR agency for Southeast Asia (SEA).

Rice will work with Emerson to raise awareness of their latest IT infrastructure and telecom technologies that enable efficiency without compromising availability. Part of their role includes strengthening the company’s profile in key market segments in IT and telecommunications as well as emerging audience groups.

“Rice comes with extensive knowledge of the ICT market and by working with them we can effectively communicate our solutions and services to our market. Aside from their capabilities, we look forward to leveraging their understanding of Emerson’s business and goals,” said Katrina Tirante, SEA marketing manager, Emerson Network Power.

Rice Communications will work with the company’s Asia Pacific marketing team in six key markets in the region, namely: Singapore, Malaysia, Thailand, the Philippines, Vietnam and Indonesia.

“As a full-service consultancy, we have been proving strategic, insightful and customized professional communications services to our clients, both on a global and regional scale. We accomplish this through a combination of professional skills and extensive knowledge in the ICT industry, “said Sonya Madeira Stamp, managing partner, Rice Communications. “With Emerson, we intend to work hand-in-hand in strengthening their communications efforts and support them on various in-market initiatives they will be rolling out over the coming months.”

Based in Singapore, Rice was established in January 2009 and is headed by Sonya Madeira Stamp, who has over 15 years of experience in communications.

About Emerson Network Power

Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business-Critical Continuity™ from grid to chip for telecommunication networks, data centres, health care and industrial facilities. Emerson Network Power provides innovative solutions and expertise in areas including AC and DC power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, monitoring, and connectivity. All solutions are supported globally by local Emerson Network Power service technicians. Learn more about Emerson Network Power products and services globally at www.emersonnetworkpower.com

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses.  Emerson’s sales in fiscal 2009 were $20.9 billion.  The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www.Emerson.com

Contact

Joy Huang
Events & PR Manager
AP Marketing
620-3600 ext 7655

Katrina Tirante
SEA Marketing Manager
AP Marketing
620-3600 ext 7666