Rohit Dadwal, Managing Director, Mobile Marketing Association (Asia Pacific) speaks to MediaBuzz on what is causing a buzz in the mobile marketing world and the key challengers mobile marketers face.

“Mobile marketing is not being used to its full potential by marketers,” says Rohit Dadwal, adding that marketing agencies have a lot of work cut out for them, as they struggle to add value to mobile marketing campaigns, while lacking the experience and the expertise.

According to Rohit, the 3 aspects of mobile marketing to focus on now are:

1. Bluetooth marketing linked to location-based marketing
2. Phenomenal growth of SMS marketing
3. The opening of the Internet to mobile phones

Read on to find out more about The Challenges and the Future of Mobile Marketing.