Mobile Financial Services Congress 2009 will bring together the industry eaders and early adopters to share their experiences of developing mobile financial services platforms. Occurring at a critical time for the industry, as many institutions are poised to enter the market, and the industry as a whole prepares for a concerted push to further drive adoption. The Mobile Financial Services Congress offers essential insights on successful strategies for launching and developing a full service mobile offering.

For institutions with an established mobile offering, Mobile Financial Services Congress will offer a forum to focus on developing the next generation of mobile services, driving customer adoption and maximising the potential of your platform.

For institutions that are new to the mobile space, or looking to enter the market, this event will cut through the hype and reveal exactly what mobile can do for your business – the costs, the benefits and the strategies used by market leaders to exploit the mobile channel.

How you will benefit from attending Mobile Financial Services Congress 2009:
• Understand the business models and adoption trends that are driving the industry
• Evaluate the vendor market and uncover the true costs (and benefits) of implementing solutions
• Get the competitive edge – learn to tailor your mobile platform to differentiate your offering, maximise your brand and enhance your customer experience
• Discover a cutting edge suite of services being offered by the industries leaders
• Unlock the true potential of mobile with strategies to fully exploit this unique channel
• Get critical insights on the overcoming the technical challenges of launching a mobile banking solution across multiple platforms
• Prepare for the evolution of the mobile market – lift the lid on next generation products and services for mobile payments and the mobile wallet