By: Marcus Chhan, Marketing-Interactive.com

• IMPACT appoints Rice as global communications partner
• Is a global alliance to fight cyber threats
• Headquarted in Malaysia

Malaysia – The International Multilateral Partnership Against Cyber Threats (IMPACT) has hired Singapore-based agency Rice Communications as global communications partner.

IMPACT is a grouping of governments, industry leaders and cybersecurity experts in an attempt to enhance areas of prevention, defense, and response to global cyber threats.

This year it launched its global headquarters in Cyberjaya, Malaysia.

“In the short time provided to respond to the brief, Rice demonstrated a thorough understanding of IMPACT’s present and planned positioning and was able to bring fresh ideas to the table,” Philip Victor, IMPACT’s head of Communications and Outreach said.

Rice’s role will be to support IMPACT with strategic counsel and media relations.

The PR agency is headed by Sonya Madeira-Stamp who formed Rice in January 2009.

This article first appeared on Marketing-interactive.com