Neil Rackham… Live in Singapore!
Huthwaite Asia Pacific

Singapore | September 2009

Neil Rackham, the Professor of Professional Selling and creator of the world-renowned SPIN® Selling methodology for sales effectiveness, came to Singapore after more than 20 years to conduct a sales strategy workshop at the Raffles Convention Centre on September 8, 2009.  Huthwaite Asia Pacific presented the event in partnership with the American Chamber of Commerce in Singapore, McGraw Hill, and the Singapore Institute of Management.

Rice Communications led the PR activities for the event over a two-month period with the objective of maximizing awareness for the tour and Neil Rackham’s thought leadership to strengthen the profile of Huthwaite in Singapore.

Coverage generated includes a full-color, half paged opinion feature in the Business Times and a live interview on Bloomberg TV’s Asia Confidential.