New Zealand Season 2009
New Zealand Trade & Enterprise

Singapore | March- May 2009

The New Zealand Trade & Enterprise (NZTE), the New Zealand government’s primary agency for stimulating economic and export related growth, appointed Rice Communications in March 2009 to build awareness and interest in a series of lifestyle and business events around the bi-annual New Zealand Season in Singapore.

Rice developed and implemented the PR strategies for a programme dubbed “New Zealand – From Our Land to Yours” , which comprises theatre – Taki Rua, Strike – performances, NZ film festival, NZ wine tasting events and business forums at Biopolis, among others.

Rice arranged interviews, drafted and placed contributed articles by the NZ High Commissioner, and invited key media and influential bloggers over to the various events.