Industry-first technology to protect legitimate business communications

San Francisco, April 22, 2009: BoxSentry, a leading provider of reputation and authentication technology solutions, today announced the launch of its innovative email protection offering, BoxSentry LogiQ^TM. Developed to restore integrity in email messaging infrastructure, LogiQ protects legitimate business communications that are presently being blocked or redirected to junk mail folders (false positives) by traditional anti-spam filters.

“Current claims underplay the problem. According to industry experts, false positives range between 0.1% and 0.5%. The numbers seem small but are in fact alarming. This translates to 10-50 emails missing out of every 10,000. With large organisations, service providers and governments handling millions of incoming email each week, the disruption to the underlying business processes – and confidence therein – can be significant. We all assume that email infrastructure is working properly, when in fact it is not,” said Manish Goel, Co-founder and Chief Executive Officer, BoxSentry.

“With LogiQ^TM, BoxSentry can specifically demonstrate the volume of lost email within a given network and, more importantly, prevent this from happening without replacing any of the existing security infrastructures,” Manish added.

BoxSentry LogiQ^TM uses a combination of patented sender identity, reputation and authentication techniques to validate and protect legitimate email communication. Based on self-learning algorithms and industry-adopted authentication standards, LogiQ^TM complements existing email security screening technologies. LogiQ^TM has been designed to work without the need to replace any existing infrastructure and augments traditional security architecture to restore email integrity to a vital communication channel.

The need for greater email integrity has developed over time. Email has evolved into a primary mode of communication for most connected businesses, with, according to research firm IDC, an estimated 850 million commercial mailboxes worldwide. Increasingly, companies connect with vendors and suppliers, employees and recruits, partners and customers as well as the government, via email as a first option. Email is also a critical enabler of e-government services around the world.

In these situations, a working and trusted email infrastructure is essential.  However, today’s email infrastructure is fractured. This is due to the proliferation of spam as email usage has increased. Anti-spam filters have needed to be turned up to keep increasingly sophisticated spam out of the network. This has caused a new problem – one of legitimate emails mistakenly classified as spam and not delivered to the inbox.

Billions of dollars have been lost by businesses due to emails that were sent but never received by them. Ferris Research estimated the loss to businesses at US$3.5 billion, including new orders, customer complaints, legal notices and tenders. In most instances, a receiver would never know if an email was not delivered unless the sender followed up through some other means of communication. In a world that is intrinsically dependent on technology for communications, with much of it relying on email, BoxSentry’s goal is to restore trust in business communications by delivering solutions that ensure email integrity.

In Indonesia, BoxSentry customer Mr. Andrie Syahriza, Head – Division of Development and Application System, State Secretariat, Republic of Indonesia says, “As the State Secretariat Agency for Republic of Indonesia, we use email for much of our official correspondence. While we need to ensure that user mailboxes are free from spam and viruses, we also need to protect important and legitimate emails. In the past there were numerous instances where critical emails were not received at our end. This was disturbing and we had to run a scan, and filter each mail manually, which cost us a lot of time and productivity. BoxSentry was able to meet our needs and solve our false positives issues. We are now confident that our emails are being protected and senders are from legitimate sources.”

In Australia, SITA Environmental Solutions, a subsidiary of France’s Suez Environnement depends on BoxSentry for email protection. “SITA relies on email to communicate with our stakeholders. BoxSentry was able to give us a look at the real business mail that was going missing because of our existing commercial anti-spam system. These included emails from government regulators, suppliers, and customers. This identified a critical business exposure that required immediate resolution. We had the BoxSentry solution installed and now are confident that our business credibility is restored as legitimate mail is not getting lost in the ether,” said Mr. Con Collaros, Chief Information Officer, SITA Australia Pte Ltd.

Enterprises, government customers and service providers can now rely on BoxSentry LogiQ^TM to restore email integrity in three modes: Discovery, Recovery and Integrity. BoxSentry LogiQ^TM is available as a Server Appliance in three sizes depending on the needs of an organisation. LogiQ^TM is also available ‘in the cloud’.

“LogiQ^TM is the culmination of years of research and development effort by a team of industry experts with dedicated experience in the email security industry,” said Mr. Goel. “Email Integrity is essential for ensuring both senders and receivers have the confidence to say ‘message sent equals message delivered’, similar to the dependable nature of financial transactions. LogiQ^TM is the first solution that tackles this issue head-on and we welcome similar initiatives from the industry with a focus on email integrity as an addition to email security.”

BoxSentry LogiQ^TM is available through select solution providers worldwide.

About BoxSentry

BoxSentry is an innovative email security solutions provider headquartered in Singapore with operations across Asia Pacific, the Middle East and Europe. BoxSentry’s solutions for email protection integrate the key components of reputation, authentication and integrity to ensure business-safe email for its clients spread across 18 countries.

BoxSentry’s patented email protection systems, RealMail and LogiQ have been developed to accurately protect legitimate email.  BoxSentry’s approach to email deliverability is redefining the security agenda and restoring online trust.  For more information, please visit www.boxsentry.com.

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