Volvo Ocean Race 2009
Inmarsat

Singapore and Qingdao, China | January-February 2009

Inmarsat in Singapore was the official sponsor for satellite communications for the 2008-2009 Volvo Ocean Race. Rice Communications, as Inmarsat’s Asia Pacific PR agency, led the media and partner communications at the race stopovers in Singapore and Qingdao, China.

The outreach aimed to drive awareness for Inmarsat, positioning it as an enabling partner in making the Volvo Ocean Race the “most connected race in history.”  The Singapore and China events were also used as a platform to update the media and customers on the FleetBroadband 150’s scheduled launch at the end of Q2 2009.

Over a ten-day period, Rice successfully managed Extreme Sports Filming Lectures at the VOR and the Singapore Maritime Academy, arranged media boat tours, developed press announcements and contributed, and arranged interviews for the visiting senior executives of Inmarsat with the likes of Reuters and Bloomberg TV.